Publications

6) Akter, S., Kawsar, M., & Khan, S. Y. (2026). The Significance and Ramifications of Neuromarketing Strategies: An Investigation of Consumer Behavior Analysis, Prediction, and Purchase Intent Assessment. Human Behavior and Emerging Technologies, 2026(1), 7989523. https://doi.org/10.1155/hbe2/7989523 Publisher: Wiley. Scopus Indexed. (Q1; Impact Factor: 3.0) 

5) Kawsar, M., Akter, S. and Satata, F.F. (2026). Integrating Digital Twin Technology for Dual Goals: Sustainable Heritage Management and Environmental Sustainability in Bangladesh to attain SDGs 11 and 13. Romanian Journal of Economics (Accepted) Under Romanian Academy Patronized by National Institute of Economic Research and Institute of National Economy following the INTERNATIONAL CONFERENCE "HERITAGE CAPITALISATION AND DEVELOPMENT-IDENTITY, INNOVATION, DIGITALISATION, ENVIRONMENT, AWARENESS AND SECURITY" - (HERITAGE – IIDEAS) 2025 Online Edition, under topic-5. INNOVATION IN HERITAGE CAPITALIZATION IN THE CONTEXT OF TWIN TRANSITION (GREEN & DIGITAL) . International Peer-reviewed Scholarly Indexed Quarterly Journal.

4) Sakib, M. N., Kawsar, M., Bithee, M. M. (2025). Continuous Improvement through Lean Six Sigma: A Systematic Literature Review and Bibliometric Analysis. International Journal of Lean Six Sigma, Emerald Publication, Scopus Indexed (Q1; Impact Factor: 3.7). https://doi.org/10.1108/IJLSS-08-2024-0173

3) Sakib, M. N., Rahman, M. M., Younus, M., Kawsar, M., & Terano, H. J. (2025). A Sixteenth-Year Journey of Technology Acceptance Model Research: Bibliometric Analysis. Journal of Engineering and Emerging Technologies. 4(1). 1-17. http://doi.org/10.52631/jeet.v4i1.303 An International Peer-Reviewed Scholarly Journal Affiliated with Camarines Sur Polytechnic Colleges, Camarines Sur, Philippines.

2) Kawsar, M., Satata, F. F., & Wahid, A. E. (2024). Being Fair to Customers: A Strategy in Enhancing Customer Engagement and Loyalty in the Bangladeshi Mobile Telecommunication Industry. Shanlax International Journal of Management, 11(3), 1-10. ISSN: 2581-9402. International Peer-reviewed Scholarly Indexed Quarterly Journal.

1) Satata, F. F., Islam, M., Kawsar, M., & Dhara, S. Z. (2023). Exploring the Drivers of Social Media Marketing in Bangladeshi Islamic Banks. Business Studies Journal, 15(6), 1-13. ISSN: 1944-6578. International Peer-reviewed Scholarly Indexed Quarterly Journal.

6) Kawsar, M., Akter, S., Satata, F.F., and Akata, F.F (2026, June 11–12). The Psychological Cost of Hyperconnectivity: Exploring Digital Burnout and Productivity Among Gen Z Professionals in Bangladesh [Conference Presentation]. International Conference "Resilience and competitiveness of the national economies – under the sign of creativity, crisis and conflicts"- RESILNAT-3C 2026 Edition – SHIFTING THE ECONOMIC DEVELOPMENT MODELS IN THE CONTEXT OF FRAGILE RESILIENCE, GEOECONOMIC CONFRONTATION, DEBT-DRIVEN CONSTRAINTS, AND COST-OF-LIVING SQUEEZE, under topic-6 (THE NEW PATH FOR DIGITAL PROGRESS AND IMPACT IN OUR LIFE), June 11-12, 2026, Bucharest, ROMANIA.  http://ien.ro/content/resilnat-3c-conference-conferinta-resilnat-3c

5) Asadullah, J. M., Akter, S., Toma, N. J., and Kawsar, M. (2026, June 11–12). Leveraging Artificial Intelligence for Sustainable Waste Management and Circular Economy Optimization: A Qualitative Exploration within the Framework of SDG 9 and SDG 12 [Conference presentation]. International Conference "Resilience and competitiveness of the national economies – under the sign of creativity, crisis and conflicts"- RESILNAT-3C 2026 Edition – SHIFTING THE ECONOMIC DEVELOPMENT MODELS IN THE CONTEXT OF FRAGILE RESILIENCE, GEOECONOMIC CONFRONTATION, DEBT-DRIVEN CONSTRAINTS, AND COST-OF-LIVING SQUEEZE, under topic-4 (NATURE-BASED SOLUTIONS, GREEN CITIES AND CIRCULAR ECONOMY), June 11-12, 2026, Bucharest, ROMANIA. http://ien.ro/content/resilnat-3c-conference-conferinta-resilnat-3c

4) Kawsar, M. and Imtiaz, A. (2026, June 11–12). Reverse Factoring as a Supply Chain Resilience Instrument in Emerging Economies: Evidence from Secondary Data on Trade Finance Constraints and Institutional Readiness (2015–2025) [Conference Presentation]. International Conference "Resilience and competitiveness of the national economies – under the sign of creativity, crisis and conflicts"- RESILNAT-3C 2026 Edition – SHIFTING THE ECONOMIC DEVELOPMENT MODELS IN THE CONTEXT OF FRAGILE RESILIENCE, GEOECONOMIC CONFRONTATION, DEBT-DRIVEN CONSTRAINTS, AND COST-OF-LIVING SQUEEZE, under topic-2 (FINTECH FOR ECONOMIC RESILIENCE), June 11-12, 2026, Bucharest, ROMANIA. http://ien.ro/content/resilnat-3c-conference-conferinta-resilnat-3c

3) Kawsar, M. and Sun, T. M. (2026, June 11–12). The Human-Digital Nexus: Redefining Societal Well-Being Through Ethical AI and Pervasive Connectivity [Conference Presentation]. International Conference "resilience and competitiveness of the national economies – under the sign of creativity, crisis and conflicts"- RESILNAT-3C 2026 Edition – SHIFTING THE ECONOMIC DEVELOPMENT MODELS IN THE CONTEXT OF FRAGILE RESILIENCE, GEOECONOMIC CONFRONTATION, DEBT-DRIVEN CONSTRAINTS, AND COST-OF-LIVING SQUEEZE, under topic-6 (THE NEW PATH FOR DIGITAL PROGRESS AND IMPACT IN OUR LIFE), June 11-12, 2026, Bucharest, ROMANIA. http://ien.ro/content/resilnat-3c-conference-conferinta-resilnat-3c

2) Kawsar, M., Akter, S. and Satata, F.F. (2025, October 30-31). The Dual-Purpose Digital Twin: Leveraging Virtual Models for Sustainable Heritage Management and Reduced Environmental Footprint [Conference Presentation]. INTERNATIONAL CONFERENCE "HERITAGE CAPITALISATION AND DEVELOPMENT-IDENTITY, INNOVATION, DIGITALISATION, ENVIRONMENT, AWARENESS AND SECURITY" - (HERITAGE – IIDEAS) 2025, under topic-5. INNOVATION IN HERITAGE CAPITALIZATION IN THE CONTEXT OF TWIN TRANSITION (GREEN & DIGITAL). ROMANIA. https://www.ien.ro/content/heritage-iideas-conference

1) Sakib, M. N., Rahman, M. N., Younus, M., & Kawsar, M. (2023, November 28–29). A sixteenth-year journey of technology acceptance model research: Bibliometric analysis [Conference presentation]. 3rd International Multidisciplinary Conference on Engineering and Technology, Education, Management and Development Studies (IMCETEMDS), Camarines Sur Polytechnic Colleges, Philippines.

6) Completed certified faculty teaching training program on “Training on Teaching, Learning, and Research (TLR)” organized by Institutional Quality Assurance Cell (IQAC) in collaboration with East West University Center for Research and Training (EWUCRT).  April 2025-August, 2025.

5) Completed a 3-month (48-hour) advanced training program on "Research Methodology: Basic to Advanced" organized by Research Help Bangladesh (RHB), Bangladesh, held on 15 September-15 December, 2024.

4) Attended one-day workshop on “Academic Excellence Research Summit–2024 under Industry Partnership and Alignment Workshop (IPAW)” patronized by the Institutional Quality Assurance Cell (IQAC), University of Dhaka, and the Dhaka University Entrepreneurship Development Club (DUEDC). 10 November, 2024.

3) Attended in an intensive professional training program on “Research Methodology & Paper Publication (with SPSS and AMOS Basics)”, comprising 18 contact hours across 9 structured sessions organized by MAWBiz eLearning, Bangladesh, held on 24 February-05 May, 2023.

2) Attended in an online research and statistical training course on “Research for Beginners: Writing, Publishing, and Freelancing” & “Freelancing with Statistical Data Analysis” organized by Instructory platform, Bangladesh, held on 9 December-19 December, 2022.

1) Participated in a workshop on "Systematic Literature Review (SLR)" facilitated by faculty of Universiti Sains Malaysia (USM), Malaysia, held on 12 May, 2021. 

2) Kawsar, M., Akter, S., Asadullah, J. M., & Satata, F. F. (2026). Ethical Implications of Generative AI in Advertising: Exploring Consumer Behavior through the Theory of Planned Behavior in Bangladesh. In Ethical Risks, Consumer Trust, and Human Capital Implications of AI in Marketing. IGI Global (Scopus Indexed). [Submitted/ Under Review] 

1) Akter, S., Kawsar, M., and Satata, F.F. (2026). Part-I: Displacement, Inequality, and Educational Exclusion in the Climate Crisis. Interdisciplinarity as Method and Mandate: Re-mapping Education in an Era of Climate Displacement. Chapter 4 in the Edited book, Global Justice and Sustainability: Education at the Intersections of Environment and Migration. Publisher: Springer Nature. SCOPUS Indexed (Accepted).

Reviewer Certificate, Indian Journal of Science and Technology (Scopus-Indexed, Q2)

1. The Role of Business School Accreditation in Employability of Graduates from the Context of Universities in Bangladesh

Position: Corresponding Author

Research Grant: The project will be funded by the Center for Research and Training, East West University (EWUCRT), 2026, Under review

Status: Under Review

• Indian Journal of Science and Technology (INDJST), Indian Society for Education and Environment (iSee) publishing (Scopus Indexed).

Tanha, M., Al Sabahel, M., Amin, M.R., Khandakar, M.S., Bhuiyan, N.M., Masum, M.Y. and Asadullah, J.M., (2022). Trending copy culture of Bangladesh: Brand product perspective. Annals of Management and Organization Research (AMOR), 4(2), pp.89-107. https://doi.org/10.35912/amor.v4i2.1514

Kawsar, M., Akter, S., Asadullah, J. M., & Satata, F. F. (2026). Ethical Implications of Generative AI in Advertising: Exploring Consumer Behavior through the Theory of Planned Behavior in Bangladesh. In Ethical Risks, Consumer Trust, and Human Capital Implications of AI in Marketing. IGI Global (Scopus Indexed). [Submitted/ Under Review]

Asadullah, J. M., Akter, S., Toma, N. J., & Kawsar, M. (2026). Leveraging Artificial Intelligence for Sustainable Waste Management and Circular Economy Optimization: A Qualitative Exploration within the Framework of SDG 9 and SDG 12. International Conference Resilience and competitiveness of the national economies - under the sign of creativity, crisis and conflicts - RESILNAT-3C 2026, Romania.

Asadullah, J. M., Biswas, B., & Alam, M. S. (2026). Clicks to Customers: How digital platforms built the Darjeeling Momo Station brand. 2nd IIM Nagpur Case & Research Conference 2026, India.

Sharna, S.A., Toma, N.J. and Asadullah, J.M. (2025), From Invisibility to Visibility: Shwapna Bhowmick, A Tale of Meaningful Change. 2nd International Case Conference on Business and Management (ICCBM), Bangladesh.

1. Organizational Culture and Performance: A Perspective of Hofstede and Schein’s Cultural Dimension

Position: Corresponding Author

Research Grant: The project will be funded by the Center for Research and Training, East West University (EWUCRT), 2026, Under review.

Status: Waiting for proposal presentation.

1. International Journal of Tourism Policy, Inderscience Publishing (Scopus)

Asadullah, J. M., Akter, S., Toma, N. J., & Kawsar, M. (2026). Leveraging Artificial Intelligence for Sustainable Waste Management and Circular Economy Optimization: A Qualitative Exploration within the Framework of SDG 9 and SDG 12. International Conference Resilience and competitiveness of the national economies - under the sign of creativity, crisis and conflicts - RESILNAT-3C 2026, Romania. 

Sharna, S.A., Toma, N.J., and Asadullah, J.M. (2025), “From Invisibility to Visibility: Shwapna Bhowmick, A Tale of Meaningful Change,” in proceedings of 2^nd International Case Conference on Business and Management (ICCBM), Dhaka, Bangladesh, 18^th December 2025, pp. 34.

International

1. Bushra, N. A., Al-Mujaddeed, S., Alvi, T. T., & Arman, M. (2025, December 2–4). How to unearth anomalies in financial data of commercial banks: A data science approach. Paper presented at the 3rd International Conference on Sustainability, Entrepreneurship, Equity, and Digital Strategies (SEEDS 2025), Jaipuria Institute of Management, Noida, India & Prince of Songkla University, Thailand.  [Recognized Best Paper of the Track] 
2. Al-Mujaddeed, S., Bushra, N. A., & Arman, M. (2025, November 14–15). Applying Benford's law to detect accounting data manipulation: An empirical study of non-performing loans (NPL) scenario in the banking industry of Bangladesh. In International Conference on Economics, Business and Technology Management (p. 65). Independent University of Bangladesh, Dhaka, Bangladesh.

1. "Subsidies and Inefficiency; a Stochastic Frontier Approach," Contemporary Economic Policy, vol. XV, July, 1997 (with Sakano and Obeng).
2. "Type of management and subsidy Induced Allocative Distortions in Urban Transit Firms --- A Time
   Series Approach", Journal of Transport Economics and Policy, Spring 1996. (with Kofi Obeng) 
3. "Allocative Distortions From Transit Subsidies", International Journal of Transport Economics, February 1995. (with Kofi Obeng) 
4. "The Intended Relationship Between Federal Operating Subsidy and Cost," Public Finance Quarterly, Vol. 23, No.1, January, 1995. 
5. "Sources of Change in U.S. Manufactured Exports during the Eighties", Journal of Economics and
   Finance, Vol. 18, Number 1, Spring 1994 (with Farida Azam). 
6. "Revisiting Relationship Between Growth and Poverty", Review of Black Political Economy, Vol. 22, No. 1, Summer 1993 (with Alonzo Redmon). 
7. "US Export Performance: 1978-1987" Proceedings of the Third Annual Symposium on International
   Economic competitiveness, Institute of International Economic Competitiveness, Radford University, March 23-25, 1990 (with Farida Azam).
8. Modeling Economic Inefficiency from Transit Subsidies, Praeger 1997 (with Kofi Obeng and Ryoichi
   Sakano). This is an advanced level book. 
9. Government Subsidies and Economic  Inefficiency in Public Transit (with Kofi Obeng). This research was done for the US Department of Transportation. The project was funded by the Federal Transit Administration, U.S. Department of Transportation, 1994. 
10. Terms of Trade for Jute: A Note" Bangladesh and UNCTAD V, ed. By K.M. Matin (Dhaka, Bangladesh: B.I.D.S., 1982) with S.R. Osmani, and Q.K. Ahmad. 
11. World Trade in Primary Commodities, the Case of Jute, Bangladesh Institute of Development Studies, Dhaka, Bangladesh, 1979. The project was funded by the Third World Forum.

OTHER PUBLICATIONS  

1. “Which Way is Liberal Democracy Headed”, The Independent, September 27, 2012. 
2. “The Making of Iraq War”, Daily Sun, January, 2012. 
3. "From Plassey to PRSP: The anatomy of poverty creation", The Daily Star, Vol. 5, Aug 2006. 
4. A Doctrinal History of US Foreign Policy: The Missing Link, Greensboro News & Record, January 2002. 
5. “Koran Foretells Inevitable Conflict – A Reply,” Greensboro News & Record, December 2001.

Conference Presentations/Participations/Other Professional Activities 

1. Keynote Speaker at the Golden Jubilee if the Victory Day of Bangladesh and China as the Development Partner of Bangladesh, December 18, 2023.
2. Member, International Best of Regions Award Committee, Accreditation Council for Business Schools and Programs, 2022 and 2023.
3. Evaluator, International Teaching Excellence Award, Accreditation Council for Business Schools and Programs, 2022.
4. Marketing Evolution in the Post Covit Scenario, presented at the Valedictory session, 4^th International Marketing Conference, SIES College of Management Studies, February 13, 2021.
5. Challenges in Higher Education, Annual Meeting of the Higher Education Forum held on December 7, 2019, in Mumbai, India. (Distinguished Speaker) 
6. ACBSP Annual Conference on the Art of Developing Entrepreneurial Leaders, held on June 21-24, 2019, in Houston, Texas, USA, USA.
7. ACBSP Annual Conference on Transforming Student Success through Recruitment, Retention, and Re-entry, June 8-11, Kansas City, Missouri, USA 
8. ACBSP Annual Conference on Preparing Students for Career Success, held on June 23-26, 2017, in Anaheim, California, USA.
9. "Rise of the West: Evidence from the Early Modern Period", East-West University, Dhaka Bangladesh, August 2005. 
10. "Subsidies and Inefficiency: A Stochastic Frontier Approach," with Sakano R. and K. Obeng. Presented at the Western Economic Association meeting held in San Francisco, June 29-July 2, 1996. 
11. "Transit subsidies, Allocative Distortion and Input Demand", with K. Obeng. Presented at the Western Economic Association meeting held in San Francisco, June 29-July 2, 1996.
12. "The Intended Relationship between Federal Operating Subsidy and Cost," with K. Obeng. Presented at the Southern Economic Association Meeting held in San Francisco, July 9-13, 1992.
13. "Government Debt and U.S. German Interest Rate Differential," with Faik Koray. Presented at the Western Economic Association Meeting held in San Francisco, July 9-13, 1992
14. "Twin Deficit Linkages, Some Empirical Results." Presented at the Eastern Economic Association Meeting, Cincinnati, Ohio, March 29-April 1, 1990.
15. "Real Factors in Exchange Rate Determination,” with Farida Azam. Presented at the Eastern Economic Association Meeting, Boston, Mass, March 10-12, 1988.
16. Discussant, Third Annual Symposium of the Institute for International Economic Competitiveness, College of Business and Economics, Radford University, Radford, Virginia, March 23-25, 1990.
17. Participant, Negotiated International Economic Change, Assessing Progress after UNCTAD V, Institute of Developing Studies, Sussex University, Brighton, U.K., June 2-29, 1979.

1. Guilford College Anti-Racism Team: 2003 - 2005. 
2. Greensboro Civic Entrepreneur Initiative: This project aimed to foster community participation in decision-making through leadership development. A three-year project, it was funded by the Pew Charitable Trust and hosted by the Community Foundation of Greensboro. Twenty Cities across the nation participated in it. I was a member of the steering committee.
3. ARC of Greensboro: For more than a decade I have been a member of ARC of Greensboro, an advocacy group for the mentally challenged, and have served as the Treasurer for several years.

1. Project title: Government Subsidy and Economic Efficiency 
2. Funding Agency: U.S. Department of Transportation. Grant amount: $80,802.00