News Details

A Guest Lecture Session was organized for the students of Marketing Management (MKT201 & MKT7201), at East West University on 10 August 2026, from 1:30 PM to 3:00 PM, coordinated by Ms. Syeeda Raisa Maliha, Senior Lecturer, Department of Business Administration, East West University. The session featured Mr. Sazid Al Kabir, Cluster Trade Marketing Manager at Banglalink Digital Communications Ltd., a marketing professional with extensive experience in trade marketing, market development, and go-to-market activities.

Mr. Sazid Al Kabir shared insights from his professional journey and discussed practical approaches to marketing based on his industry experience. In his session, he discussed key marketing concepts and frameworks, including AIDA, the 4/6Ps, the Customer Journey, and the Flywheel Model. The session also focused on practical approaches to effective marketing, highlighting the importance of strategic planning, understanding customers, and selecting appropriate marketing channels. Additionally, Mr. Sazid Al Kabir discussed some common marketing practices that should be avoided.

Overall, the session provided students with valuable practical perspectives on marketing and demonstrated how concepts learned in the classroom can be applied in real-world business settings. The lecture helped bridge academic learning with industry practice while giving students an opportunity to learn directly from an experienced marketing professional.