Ongoing Researches

Ms. Sharna's current research interest lies in exploring the area of gender in management with the integration of qualitative and quantitative analysis.

Development Economics, Applied Microeconomics, Health Economics

Artificial Intelligence, Green Human Resource Management, Lean Six Sigma, Consumer Behavior, Sustainable Management, Digital Transformation in Management, Social Media Influencer Marketing

• Artificial Intelligence
• Brand Management
• Foreign Direct Investment
• International Tourism
• Trade Competitiveness
• Sustainability
• Sustainable Development Goals

• Financial Reporting and Analysis
• Cost and Management Accounting
• Corporate Governance
• Banking and Financial Performance
• Sustainability Reporting
• Application of Artificial Intelligence in Accounting
• Financial, and Cultural Dimensions of Management Control Systems

• Financial Market and Institutions

• Microfinance

• Financial Data Analysis

• Innovation; Quality; Business; Sustainability

Strategic Marketing and Consumer Behavior

Digital Marketing and Innovation

Marketing Appeals 

Consumer Psychology and AI in Marketing

Supply Chain and Logistics Management

Services Marketing

Her research interests focus on the intersection of technology, data, and business management. The areas of interest include:

1. Big Data Analytics in Decision Making
2. Artificial Intelligence in Management Information Systems
3. Automation in MIS
4. Business Analytics and Data Science
5. Blockchain Technology and Business Applications
6. Data-driven Organizational Decision Making
7. Technology-enabled Strategic Planning
8. User-centric Information Systems

AI Adoption | AI Anxiety | Digital Divide