Ongoing Researches

Digital Transformation, Data Science, Machine Learning, Business Analytics, Business Intelligence, and Data Visualization

Online buying & selling, ICT policy, E-marketing, User satisfaction using mobile applications

• Consumer Behavior
• Digital Marketing
• International Marketing
• Tourism Marketing

• Dividend policy
• Financial inclusion
• Financial markets

• Bangladesh Stock Market

Marketing, Marketing Analytics, Branding, Supply Chain Management

Social media marketing, Tourism marketing, Sustainable marketing.

1. Cross-Cultural Management

2. Belt and Road Initiative

3. E-commerce

4. Consumer Behavior

5. International Trade

1. Internationalization of business
2. Consumer behavior
3. COVID-19 and its impact
4. Glass ceiling for women in Bangladesh
5. Social Media Influencers
6. F-Commerce Platform in Bangladesh

Accounting Analytics, Integrated Reporting, Capital Market Research, Corporate Governance

Consumer Behavior, Technology Marketing, Service Management, Personality

• Financial Market
• Corporate Finance
• Corporate Governance
• Fintech
• Behavioral Finance

1. Fintech
2. Capital Market  
3. Corporate Finance
4. Corporate Governance
5. Startup Eco-system

1. Purchase Intention
2. Digital Marketing
3. Gamification
4. Influencer Marketing
5. Social Platform Management
6. TikTok /Instagram
7. AI influence

• Organizational Behavior
• Human Resource Management
• Social Entrepreneurship