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The Department of Business Administration, East West University has organized an insightful seminar for the “Integrated Marketing Communication (MKT 402)” course on May 16, 2024. The session titled "Digital Marketing: Yesterday," was led by Jihad Bin Tahzeeb, Assistant Vice President and Partner at Dotbirth. The seminar was attended by the course's faculty member, Mr. Md. Anamul Hoque.

During the session, students were introduced to a variety of digital tools and platforms currently used in the communication industry. This provided them with essential skills to deliver consistent messages across multiple channels. The exposure to real-world applications offered invaluable insights, effectively preparing IMC students for the dynamic field of marketing communication.

These sessions are vital for equipping students with the practical knowledge, skills, and understanding needed to excel in the ever-evolving landscape of digital marketing. The practical examples of digital marketing strategies helped bridge the gap between theory and practice, enhancing the students' learning experience.