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Rakib Ahmed, Head of Marketing (DGM) at National Polymer Industries Ltd., conducted an insightful seminar on International Marketing for the MKT408 course. He began by redefining the concept of international branding, emphasizing that a brand is not just a logo or product but a customer's gut feeling and reputation. The session covered key elements of international marketing such as market research, product adaptation, pricing, promotion, and distribution strategies. He highlighted localization, cultural sensitivity, and innovation as essential for global success. Using Samsung as a case study, he showcased successful global marketing practices. The seminar concluded with modern branding techniques for 2025 and valuable personal development insights from The 7 Habits of Highly Effective People