- Social Marketing
- Consumer Behavior
- Sustainable Consumption
Sustainable Finance
Corporate Finance
Financial Markets & Institutions
Corporate Governance
Organizational behaviour
Human resource Practices
Employee well-being
Sustainable management practices
Agentic AI in service Industry
- Corporate Finance
- Corporate Governance
- Sustainable Finance
- Environmental, Social, and Governance (ESG) Disclosure
- Financial Reporting
- Green Finance
Ms. Sharna's current research interest lies in exploring the area of gender in management with the integration of qualitative and quantitative analysis.
Artificial Intelligence, Green Human Resource Management, Lean Six Sigma, Consumer Behavior, Sustainable Management, Digital Transformation in Management, Social Media Influencer Marketing
- Artificial Intelligence
- Brand Management
- Foreign Direct Investment
- International Tourism
- Trade Competitiveness
- Sustainability
- Sustainable Development Goals
- Financial Reporting and Analysis
- Cost and Management Accounting
- Corporate Governance
- Banking and Financial Performance
- Sustainability Reporting
- Application of Artificial Intelligence in Accounting
- Financial, and Cultural Dimensions of Management Control Systems
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Financial Market and Institutions
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Microfinance
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Financial Data Analysis
- Innovation; Quality; Business; Sustainability
Strategic Marketing and Consumer Behavior
Digital Marketing and Innovation
Marketing Appeals
Consumer Psychology and AI in Marketing
Supply Chain and Logistics Management
Services Marketing
Her research interests focus on the intersection of technology, data, and business management. The areas of interest include:
- Big Data Analytics in Decision Making
- Artificial Intelligence in Management Information Systems
- Automation in MIS
- Business Analytics and Data Science
- Blockchain Technology and Business Applications
- Data-driven Organizational Decision Making
- Technology-enabled Strategic Planning
- User-centric Information Systems
AI Adoption | AI Anxiety | Digital Divide
