Ongoing Researches: Department of Business Administration

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  • Managerial Accounting
  • Corporate governance
  • Forensic Accounting
  • Stock market
  • Taxation system

Online buying & selling, ICT policy, E-marketing, User satisfaction using mobile applications

  • Consumer Behavior
  • Digital Marketing
  • International Marketing
  • Tourism Marketing
  • Dividend policy
  • Financial inclusion
  • Financial markets

Marketing, Marketing Analytics, Branding, Supply Chain Management

Social media marketing, Tourism marketing, Sustainable marketing.

1. Cross-Cultural Management

2. Belt and Road Initiative

3. E-commerce

4. Consumer Behavior

5. International Trade

Consumer Behavior, Technology Marketing, Service Management, Personality

  • Financial Market
  • Corporate Finance
  • Corporate Governance
  • Behavioral Finance
  1. Fintech
  2. Capital Market  
  3. Corporate Finance
  4. Corporate Governance
  5. Startup Eco-system


  • Organizational Behavior
  • Human Resource Management
  • Social Entrepreneurship
  • Sustainability 
  • Social Sustainability
  • Service Management
  • Service Marketing
  • Crisis Communication
  • Social Entrepreneurship 
  1. Purchase Intention
  2. Digital Marketing
  3. Gamification
  4. Influencer Marketing
  5. Social Platform Management
  6. TikTok /Instagram
  7. AI influence

Fluid Mechanics, Edtech, Fintech, AI

  • E-Commerce
  • Cloud Computing