Ongoing Researches: Department of Business Administration

• Accounting and Finance
• Green Accounting
• Forensic Accounting
• Taxation

• Managerial Accounting
• Corporate governance
• Forensic Accounting
• Stock market
• Taxation system

1. M. Sayeed Alam, Kohinoor Biswas, Bushra Humyra Esha, “Shajgoj, Innovation for a sustainable future”, Bloomsbury Publishing, Fore school of Management, June 2024, P 87.

2. Kohinoor Biswas, M. Sayeed Alam, Bushra Humyra Esha, “Unmad: Can Leadership Help Survive the Satirical Magazine? A Case from Bangladesh”, Case Studies on Leading and Strategizing for Organizations across Contexts, Bloomsbury Publishing, November 2023, P 6.

3. Hamida Akhter, Abdul Aziz Abdul Rahman, Nusrat Jafrin, Abu Naser Mohammad Saif, Bushra Humyra Esha and Rehnuma Mostafa, “Investigating the barriers that intensify undergraduates’ unwillingness to online learning during COVID-19: A study on public universities in a developing country”, Information and Communications technology in education research article, January 2022, Cogent Education 9(1):1-21, P1.

4. Mohammad Anisur Rahman, Md. Aminul Islam, Bushra Humyra Esha, Nahida Sultana and Sujan Chakravorty, “Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh”, Cogent Education, Cogent Business & Management (2018).

5. Sayeed Alam, Naharin Binte Rab, Bushra Humyra Esha, “Revisiting Indian Green Marketing”, MANAGEMENT RESEARCH AND INNOVATION, Chapter: 26, Publisher: Bharti, August 2018.

6. Mohammad Anisur Rahman, Rabeya Sultana, Bushra Humyra Esha, “ICT Access for the Smallholder Farmers: Adoption and Strategies for Rural Areas of Bangladesh”, JOURNALS OF BUSINESS ADMINISTARATION, Vol. 39, No. 1, June, 2018.

• Consumer Behavior
• Digital Marketing
• International Marketing
• Tourism Marketing

• Dividend policy
• Financial inclusion
• Financial markets

Marketing, Marketing Analytics, Branding, Supply Chain Management

1. Cross-Cultural Management

2. Belt and Road Initiative

3. E-commerce

4. Consumer Behavior

5. International Trade

Consumer Behavior, Technology Marketing, Service Management, Personality

• Behavioral Finance 
• Financial Market
• Corporate Finance
• Corporate Governance

1. Fintech
2. Capital Market  
3. Corporate Finance
4. Corporate Governance
5. Startup Eco-system

• Human Resource Management
• Social Entrepreneurship

• Marketing Analytics
• Data-Driven Marketing
• Consumer Insights
• Brand Management
• Strategic Marketing

• Sustainability 
• Social Sustainability
• Service Management
• Service Marketing
• Crisis Communication
• Social Entrepreneurship 

1. Purchase Intention
2. Digital Marketing
3. Gamification
4. Influencer Marketing
5. Social Platform Management
6. TikTok /Instagram
7. AI influence

Generative AI , Sustainability , Educational Technology, Fluid Mechanics