Ongoing Researches: Department of Business Administration

• Accounting and Finance
• Green Accounting
• Forensic Accounting
• Taxation

Tourism & Hospitality, Water & Environment, Startup Business, Entrepreneurship, Employer Branding

• Managerial Accounting
• Corporate governance
• Forensic Accounting
• Stock market
• Taxation system

Digital Transformation, Data Science, Machine Learning, Business Analytics, Business Intelligence, and Data Visualization

Online buying & selling, ICT policy, E-marketing, User satisfaction using mobile applications

• Consumer Behavior
• Digital Marketing
• International Marketing
• Tourism Marketing

• Dividend policy
• Financial inclusion
• Financial markets

• Bangladesh Stock Market

Marketing, Marketing Analytics, Branding, Supply Chain Management

Social media marketing, Tourism marketing, Sustainable marketing.

1. Cross-Cultural Management

2. Belt and Road Initiative

3. E-commerce

4. Consumer Behavior

5. International Trade

1. Internationalization of business
2. Consumer behavior
3. COVID-19 and its impact
4. Glass ceiling for women in Bangladesh
5. Social Media Influencers
6. F-Commerce Platform in Bangladesh

Research Interests & Strategic Relevance

My research agenda is focused on areas that are pivotal to fostering sustainable economic growth and developing a curriculum that is both forward-looking and impactful. These interests align with the strategic goal of enhancing the institution's leadership in business education and research.

Accounting Analytics & Business Intelligence

Investigating the application of data science, machine learning, and business intelligence in accounting. This research supports the development of an innovative curriculum that equips students with the critical analytical skills demanded by the modern digital economy.

Integrated Reporting & Sustainability

Exploring how organizations can communicate a holistic view of value creation that encompasses financial, social, and environmental performance. This work directly contributes to promoting sustainable business practices and responsible management, creating a positive societal impact.

Capital Market Research

Conducting empirical research on the efficiency, integrity, and behavior of capital markets, particularly in emerging economies. This focus ensures that my research is not only academically rigorous but also produces actionable insights that are highly relevant to the local and regional business community.

Corporate Governance

Analyzing the frameworks and mechanisms that ensure corporate accountability, transparency, and ethical conduct. This research stream engages directly with contemporary business challenges and contributes to building more resilient and trusted economic institutions.

Consumer Behavior, Technology Marketing, Service Management, Personality

• Financial Market
• Corporate Finance
• Corporate Governance
• Fintech
• Behavioral Finance