News Details

On January 8, 2024, the Department of Business Administration at East-West University organized an informative seminar for the Supply Chain Management (MKT 418) course, titled "Strategic Supply Chain Practices in FMCG industry." The session featured Mr. Md. Faqrul Hoque, Assistant Manager of Distribution & Customer Service at Syngenta Bangladesh Limited, who brought extensive industry experience to the discussion. The seminar was facilitated by course instructor Mr. Md. Anamul Hoque and attended by a keen group of students.

Mr. Hoque provided a comprehensive overview of supply chain structures within the fast-moving consumer goods (FMCG) and agrochemical industries. He detailed the end-to-end processes in the FMCG supply chain, encompassing stages from sourcing raw and packaging materials, procurement, inbound logistics, manufacturing, to distribution and final delivery to consumers. Emphasis was placed on the pivotal roles of depots, warehouses, and distributors in ensuring efficient product flow.

Transitioning to the agrochemical sector, Mr. Hoque highlighted its distinct supply chain characteristics, particularly the localized distribution networks prevalent in regions such as Bogura, Chittagong, Dhaka, and Jessore. He elaborated on the primary and secondary logistics operations, underscoring the significance of meticulous planning and customer operations management in fulfilling retail orders and supporting the farming community.

The seminar also delved into practical challenges faced in supply chain management, including handling logistical disruptions and optimizing procurement strategies. Through real-world examples, students gained insights into the adaptive strategies employed to maintain operational efficiency across different industry contexts.

Concluding the session, a dynamic Q&A segment allowed students to engage directly with Mr. Hoque, exploring contemporary issues and solutions in supply chain management. This seminar exemplified the Department's commitment to bridging academic concepts with industry practices, providing students with valuable perspectives to prepare them for future careers in supply chain management.