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On May 08, 2025, the Department of Business Administration at East-West University hosted an insightful seminar for the Brand Management (MKT 416) course titled “Strategic Brand Development in the FMCG Sector.” The guest speaker for the event was Md. Abul Hasnath Mazumder, Assistant General Manager, Brand at Meghna Group of Industries, a seasoned professional with over 15 years of experience in marketing and brand management. The seminar was coordinated by the course instructors, Mr. Md. Anamul Hoque and Ms. Mashruha Zabeen.

Mr. Mazumder delivered a compelling session that shed light on the essential elements of building and sustaining strong brands in the fast-moving consumer goods (FMCG) industry. He emphasized the value of comprehensive market research in identifying consumer preferences and understanding competitive dynamics. A significant part of his presentation focused on the importance of defining the target audience and how effective segmentation and positioning can drive brand success.

He further discussed the role of brand differentiation in today’s saturated markets, outlining strategies for creating a distinctive brand identity. Drawing on real-life experiences, Mr. Mazumder illustrated how impactful brand themes and storytelling can strengthen consumer engagement. His professional anecdotes, particularly those involving renowned global brands, enriched the discussion and provided students with a practical understanding of brand strategy implementation.

This seminar served as a valuable platform for students to connect academic concepts with industry practices. Mr. Mazumder’s practical insights and strategic guidance encouraged students to approach brand management with innovation and purpose. The Department of Business Administration remains committed to enriching student learning by organizing industry-oriented sessions that prepare students to meet real-world business challenges with confidence.