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On January 09, 2024, East-West University conducted an engaging and insightful seminar for the Integrated Marketing Communication (MKT 402) course. The session, titled "Content Marketing," was led by Mr. Jihad Bin Tahzeeb, Assistant Vice President and Partner at Dotbirth, a renowned figure in the field of digital marketing. The seminar was attended by the course faculty member, Mr. Md. Anamul Hoque, along with a vibrant audience of students eager to explore the evolving dynamics of marketing communication.

Mr. Jihad Bin Tahzeeb delivered a compelling session, shedding light on the intricacies of content marketing, a vital component of contemporary marketing strategies. He elaborated on content's critical role in engaging audiences, building brand awareness, and fostering long-term customer relationships. The seminar delved into the principles of creating impactful content that resonates with target audiences and aligns with brand objectives.

One of the seminar's key highlights was the discussion on the role of Key Opinion Leaders (KOLs) in content marketing. Mr. Tahzeeb emphasized how KOLs, with their expertise, credibility, and influence, can amplify a brand's message and establish trust with audiences. He provided practical examples of successful collaborations between brands and opinion leaders, illustrating how such partnerships can drive engagement and generate impactful results.

The seminar was a valuable learning experience for students. It offered practical insights into the strategic application of content marketing and the integration of opinion leaders into marketing campaigns. It also allowed students to engage with industry experts and gain a deeper understanding of the dynamic world of digital marketing.

The Department of Business Administration at East-West University remains committed to bridging the gap between academic learning and industry practices through initiatives like this seminar. The session served as an inspiring platform for students to connect theoretical knowledge with real-world applications, equipping them with essential skills for their future careers in marketing.