31
Aug
SESSION ON OMNICHANNEL RETAILING TO INTEGRATED MARKETING COMMUNICATION (IMC) STUDENTS
Academic Adviser of East West University, Professor Dr. Syed Ferhat Anwar, gave a lecture as a Guest Speaker to the students of the Integrated Marketing Communication (IMC) course on 21, August 2022. The topic of the discussion was ‘Omnichannel Retailing.’
Dr. Syed Ferhat Anwar, in his presentation, focused on how retailers may achieve more availability, drive sales and traffic, and integrate digital touchpoints by utilizing omnichannel. He also explained the magnitude of omnichannel retail strategy to improve customer experience. The students made the best out of this learning opportunity with their enthusiastic and active participation.
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