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Ongoing Researches

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Faculty Members Ongoing Researches

Marketing, Marketing Analytics, Branding, Supply Chain Management

Social media marketing, Tourism marketing, Sustainable marketing.

1. Cross-Cultural Management

2. Belt and Road Initiative

3. E-commerce

4. Consumer Behavior

5. International Trade

Consumer Behavior, Technology Marketing, Service Management, Personality

  • Financial Market
  • Corporate Finance
  • Corporate Governance
  • Behavioral Finance
  1. Fintech
  2. Capital Market  
  3. Corporate Finance
  4. Corporate Governance
  5. Startup Eco-system


  1. Purchase Intention
  2. Digital Marketing
  3. Gamification
  4. Influencer Marketing
  5. Social Platform Management
  6. TikTok /Instagram
  7. AI influence
  • Organizational Behavior
  • Human Resource Management
  • Social Entrepreneurship

Fluid Mechanics, Edtech, Fintech, AI

  • E-Commerce
  • Cloud Computing
  • International Economics
  • Development Macroeconomics 
  • Environmental Economics

Ms. Sharna's current research interest lies in exploring the area of gender in management with the integration of qualitative and quantitative analysis.

International Trade and Investment, Global Supply Chain, International Human Resource Management

GHRM, Lean Six Sigma, TQM, AI, Consumer Behavior, F-Commerce, and Social Media Influencer Marketing

  • Foreign Direct Investment
  • Trade Competitiveness
  • Brand Management