07
Aug
Session on Projective Techniques to Marketing Research students
Academic Adviser of East West University, Professor Dr. Syed Ferhat Anwar gave a lecture as Guest Speaker to the students of Marketing Research course on 02 August 2022. The topic of discussion was ‘Projective Techniques used in Exploratory Research’.
The lecture focused on gathering deep insights from the different stakeholders and using them in marketing strategies. The session was very interactive with significant participation from the students.
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