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On January 16, 2024, the Department of Business Administration at East-West University organized an engaging seminar for the Brand Management (MKT 416) course titled “Building an FMCG Brand.” The session was conducted by Mr. Naheyan Hye, the Marketing Director of Coca-Cola Bangladesh, a seasoned professional with over 14 years of experience in marketing and brand management across South Asia. Course faculty members Mr. Md. Anamul Hoque and Ms. Mashruha Zabeen facilitated the seminar.

Mr. Hye captivated the audience with his profound insights into the critical aspects of brand development. He elaborated on the importance of conducting thorough research to understand market dynamics and consumer needs. Emphasizing audience selection, he discussed how identifying and targeting the right demographic forms the cornerstone of successful branding strategies. Mr. Hye also explored the significance of brand differentiation and sharing techniques to carve out a unique identity in highly competitive FMCG markets.

A highlight of the session was the discussion on creating impactful brand themes. Mr. Hye provided real-world case studies from his professional journey to illustrate how cohesive themes resonate with consumers and build lasting connections. His experience working with iconic global brands added depth to the discussion, offering students invaluable lessons on navigating the complexities of brand management in today’s dynamic markets.

The seminar provided students with an exceptional opportunity to bridge classroom learning with real-world applications. By sharing actionable strategies and industry insights, Mr. Hye inspired students to think creatively and strategically about brand management. The Department of Business Administration remains committed to enhancing student learning through industry-driven seminars, equipping future professionals with the tools and knowledge to excel in their careers.