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Academic Adviser of East West University, Professor Dr. Syed Ferhat Anwar had conducted a session on “Outcome Based Course Planning” for the development of Faculties of Marketing Discipline of Department of Business Administration of East West University on 02 August 2022.

The lecture was focused on gathering deep insights about communication based marketing model for managing relationship with inside and outside partners, strategic value management, current mega trends in the world, different aspects of environmental, social and governance issues. Than the faculty members also learned about the pyramid of OBE, levels of outcome in different state, way to link tertiary outcome with Glocul outcome, some examples about 4IR related with marketing, STEAM Learning Paradigm, building techniques of Human Capital for I5.0. The session was very interactive and it opened a new outlook for the Faculties of Marketing in the field of OBE.