News Details

On January 16th, 2025, East West University was abuzz with excitement as the Department of Business Administration and the East West University Business Club hosted an inspiring seminar titled "Digital Marketing and Its Practical Aspects." The event, held in Lecture Gallery, brought together students, faculty members, and marketing enthusiasts to explore the practical side of digital marketing in today’s fast-paced, tech-driven world.

The seminar featured an eminent keynote speaker, Mr. Al Wasir Islam, Senior Digital Marketing Manager - SEA and SEO Lead at Grohe, MarCom, EMENA. Known for his vast expertise in the field, Mr. Islam captivated the audience with his insightful talk, which blended theory with actionable strategies to tackle real-world digital marketing challenges.

The session began at 3:05 PM, with Mr. Islam sharing his journey and experiences in the marketing industry. He highlighted the importance of understanding audience behavior, leveraging data-driven strategies, and adapting to ever-evolving digital platforms. His discussion covered key topics like search engine optimization (SEO), social media marketing, and how to effectively measure campaign success using analytics tools.

What made the seminar truly impactful was the interactive approach taken by Mr.Wasir. Students eagerly asked questions about trends in digital marketing, career opportunities in the field, and ways to build a strong personal brand online. Mr. Islam answered every question with practical examples, ensuring the audience left with a deeper understanding of the subject.

The event was not just a lecture; it was a platform for students to connect, network, and envision their future in the digital world. Faculty members commended the initiative, emphasizing how such events bridge the gap between academic learning and industry realities.

As the seminar wrapped up at 4:30 PM, participants walked away inspired and equipped with actionable knowledge to explore opportunities in the ever-evolving digital marketing landscape. This seminar served as a testament to East West University’s commitment to preparing students for success in the modern business world.

The collaboration between the Department of Business Administration and the East West University Business Club made this event a resounding success, leaving everyone eagerly anticipating more such informative and engaging events in the future.