News Details

On April 29, 2025, East West University hosted an insightful seminar titled "Strategic Content & Influence in Digital Marketing" for the Integrated Marketing Communication (MKT 402) course. The session was led by Mr. Jihad Bin Tahzeeb, Assistant Vice President and Partner at Dotbirth, a prominent figure in digital marketing. Attended by course faculty Mr. Md. Anamul Hoque and enthusiastic students, the seminar delved into the pivotal role of content marketing in modern strategies. Mr. Tahzeeb emphasized how compelling content fosters audience engagement, brand awareness, and long-term customer relationships. A highlight was the discussion on Key Opinion Leaders (KOLs), illustrating how their credibility and influence can amplify brand messages and build trust. Through real-world examples, students gained practical insights into integrating content marketing and KOLs into campaigns. This seminar exemplifies East West University's commitment to bridging academic learning with industry practices, equipping students with essential skills for their future marketing careers.