An Industrial Tour to Abdul Monem Ltd Beverage Unit situated in Alekharchar, Cumilla, titled “Learning from the Core” was arranged for the students of International Marketing & Strategic Marketing on 16th November 2019. This tour was arranged under the guidance of the instructor of the courses, Mr. Reaz Hafiz, Senior Lecturer, Department of Business Administration. The objective of this tour was to gain practical knowledge about the manufacturing process of a beverage factory. Around 55 students took part in the tour. They visited the whole production plant being divided into two teams, and each team was volunteered by one of the employees of the plant.