Syeeda Raisa Maliha

• Master of Science in Sustainable Service Management (Department of Service Studies, Lund University, Sweden)
• Bachelor of Business Administration in Marketing (Department of Business Administration, East West University, Bangladesh)

Syeeda Raisa Maliha is a Senior Lecturer in Marketing at the Department of Business Administration, East West University, Bangladesh. She holds a Bachelor of Business Administration in Marketing from East West University (Summa Cum Laude and Gold Medalist) and a Master of Science in Sustainable Service Management from Lund University, Sweden, where she received the Best Master’s Thesis Award. Her academic and research interests span sustainability, service management, social entrepreneurship, crisis communication, and socially significant organizational research. She has contributed to several peer-reviewed journal articles, book chapters, and international case studies indexed in Scopus and other major databases.

Teaching

• 2025- Present: Senior Lecturer, East West University, Bangladesh
• 2023-2024: SI (Supplemental Instruction) Leader, Lund University, Sweden

Courses Taught

• Principles of Marketing 
• Marketing Management 

• Sustainability 
• Social Sustainability
• Service Management
• Service Marketing
• Crisis Communication
• Social Entrepreneurship 

• Best Master’s Thesis Award, 2024, Faculty of Social Science, Lund University, Sweden
• Summa Cum Laude and Gold Medal, East West University, Bangladesh