A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh
Syeeda Raisa Maliha is a Senior Lecturer in Marketing at the Department of Business Administration, East West University, Bangladesh. She holds a Bachelor of Business Administration in Marketing from East West University (Summa Cum Laude and Gold Medalist) and a Master of Science in Sustainable Service Management from Lund University, Sweden, where she received the Best Master’s Thesis Award. Her academic and research interests span sustainability, service management, social entrepreneurship, crisis communication, and socially significant organizational research. She has contributed to several peer-reviewed journal articles, book chapters, and international case studies indexed in Scopus and other major databases.
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