A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
M Sayeed Alam is working as an Assistant Professor at the Department of Business Administration(DBA) at East West University(ewubd.edu). He received the B.Sc. degree in Mechanical Engineering from Bangladesh University of Engineering and Technology (BUET), Dhaka, Bangladesh, and the M.B.A. degree from North South University, Dhaka, Bangladesh, with a major in Marketing. Mr. Alam earned one-year Professional Diploma in Personnel Management from Bangladesh Institute of Management. He has scholarly and managerial expertise in various fields.
Mr. Alam has more than forty academic research publications. His papers have been published in conferences of the leading business school, Indian Institute of Management Ahmedabad, Calcutta, Indore, Kozhikode, Lucknow, and Birla Institute of Management Technology, Noida. Mr. Alam has also been one of the reviewers of 2017 American Marketing Association (AMA) summer proceedings. He received one of the promising researcher award in 2009 from EWU. Received best paper award from two different conferences.
Mr. Alam was the founder moderator of East West University Photography Club. This club organized 10 annual photography exhibitions, two international exhibitions, five in house exhibitions and one international photography tour. This club was involved in the preparation of 7000 RFID cards for students. Since 2007 EWUPC awarded nine legendary photographers with Life time achievement awards for their contribution in photography.
Mr. Alam has wide administrative experience, Worked as Deputy Sub Project Manager of the project titled -“Optimizing class room learning through understanding students’ psychology”, HEQEP CP 3289, June 2014 to December 2016. This project was financed by the World Bank through University Grants Commission of Bangladesh (UGC) for the development of the Department of Business Administration, EWU. he worked as deputy director of the university’s career counseling center, he was also the joint coordinator of MBA/EMBA program. He has also served two years of tenure as assistant proctor of this university. The university’s first documentary “Show Case” was directed by him in 2009. Now he is one of the members of the university’s vision committee.
He was the elected library secretary of his university’s(BUET) residential hall. He was also one of the members of his residential hall’s(BUET) television team. Now, Mr. Alam is a fellow of the Institution of Engineers, Bangladesh and life member of BUET Alumni.
Assistant Professor, East West University, Dhaka Bangladesh
November 06- April 08
Senior Lecturer: East West University, Dhaka Bangladesh
September 04- October, 06
Lecturer: East West University, Dhaka, Bangladesh
Funded Research Projects
Worked as Deputy Sub Project Manager of the project titled -“Optimizing class room learning through understanding students’ psychology”, HEQEP CP 3289, June 2014 to December 2016. This project was financed by the World Bank through University Grants Commission of Bangladesh (UGC) for the development of the Department of Business Administration, EWU.
Additional responsibilities at East West University
Member: EWU Academic Vision Committee 15 October 2015- now
Joint Coordinator MBA/EMBA Program ( March 2018- January 2020)
Deputy Director Career Counseling Center, East West University ( 21 July 2010- 31 July 2012)
Prepared first East West University (EWU) Documentary “ Showcase on EWU”
Assistant Proctor East West University ( 16-Oct 2004- 20-Dec2006)
Moderator East West University Photography Club (2004-2019)
Shahriar, S. H. B., Arafat, S., & Alam, M. S. (2019). Branding in Informal Sector: Qualitative Analysis from a Developing Country Perspective. SEDME (Small Enterprises Development, Management & Extension Journal), 46(3), 161–170. https://doi.org/10.1177/0970846419871125
Shahriar, S. H. B., Alam, M. S & Arafat, S., (2019). Transformation from Traditional to Digital Marketing: A Case on Facebook Marketing for Micro Foodservice Brands. (2020). Journal of Business & Economic Analysis, 2(2), 166–187. doi: 10.36924/sbe.2019.2201
Biswas, K., Alam, M. S, Sulphey MM. (2015). Work- Family Conflict and Non Sharing Jobs: The Link Explored for Dhaka. East West Journal of Business and Social Studies , Vol-4, pp.53-65 ,ISSN – 2074-5443
Faruq O., Alam, M. S and Sharmin S., ( 2014). Incorporating Small Farmers in the Agricultural Supply Chain: A Pastoral View of Bangladesh. International Journal of Management and Development Studies Volume 2, No. 3, July 2014, pp.36- 43 ISSN (Online): 2320-0685. ISSN (Print): 2321-1423.
Biswas, K., Alam, M. S, Faruqui F (2013), “Challenges for roadside food vendors be Turned into brands: a case from Dhaka” International Journal in Management and Social Science, IJMSS Vol.01 Issue-01, ISSN: 2321–1784
Alam, M. S, Faruqui F , Sulphey M.M. (2013), “A Study about the Phenomenon of Glass Ceiling among Women Managers In Bangladesh” Management Researcher Volume XIX, No-3, Jan- March
Biswas, K., & Alam, M. S. (2011). Penetrating The Middle Class of The Saarc Region: A Gateway to Competitiveness of Emerging India. Metamorphosis: A Journal of Management Research, 10(1), 5–17. doi: 10.1177/0972622520110103
Alam, M. S., Sattar, A., & Chaudhury, S. N. (2011). Work Family Conflict of Women Managers in Dhaka. Asian Social Science, 7(7). doi: 10.5539/ass.v7n7p108
Biswas, K., & Alam, M. S. ( 2011) “ A Nexus between BOP Entrepreneurs and BOP Consumers: A Snap Shot from Bangladesh” International Journal of Research in Commerce and Management, Volume no 2, Issue 3 ( March), ISSN 0976-2183
Islam, M. A., Khan, M. A., Obaidullah, A. Z. M., & Alam, M. S. (2011). Effect of Entrepreneur and Firm Characteristics on the Business Success of Small and Medium Enterprises (SMEs) in Bangladesh. International Journal of Business and Management, 6(3). doi: 10.5539/ijbm.v6n3p289
Masud, A., Khaled, A. A., Abedin, F., Uddin, A. N., & Alam, M. S. (2009). Quality control by information technology in RMG industry in Bangladesh. International Journal of Quality and Innovation, 1(1), 53. doi: 10.1504/ijqi.2009.026463
Islam, M. A., & Alam, M. S. (2009). The effect of management styles and employee behaviour on customer satisfaction in the electronic manufacturing industry in Malaysia. Indian Journal of Marketing, 39(11), 19-24.
Alam, M. S. , Biswas, K., & Hassan, K. (2009). A Test of Association between Working Hour and Work Family Conflict: A Glimpse on Dhaka’s Female White Collar Professionals. International Journal of Business and Management, 4(5). doi: 10.5539/ijbm.v4n5p27
Alam, M. S., Biswas, K.(2019). Apon Coffee House: A Brand from Dhaka- What lies Ahead. In H Lehtimäki & A.K Dey, Sustainable Business and Competitive Strategies Retail Industry and E-Marketing(pp.173-182).Bloomsbury India.
Alam, M. S. & Rahman M. (2019).Haji Nanna Biriyani: A case of transformation through brand from the streets of Dhaka. In A.K Dey & H Lehtimäki, Responsible Human Strategies for gender, Equity, Empowerment, and Leadership, (pp. 241-246).Bloomsbury India.
Rahman M. & Alam, M. S. (2018). Does Branding Matter for Transformation from Informal to Formal Sector: Exploratory Cases from Dhaka. In Management Research and Innovation, (pp. 232-236). Bharti Publications new Delhi India.
Alam, M. S., Rab N .B,& Esha B.H.(2018). Revisiting Indian Green Marketing. In Management Research and Innovation,(pp.225-231) Bharti Publications new Delhi India.
Alam, M. S, & Biswas, K.(2015). Market Orientation and Informal Street Food Business: A Snapshot from Dhaka. In Retailing Trends in the New Millennium, (pp-59-63) MJP Publishers India.
Biswas, K. & Alam, M. S.(2015). A case approach to test the potentials of transformation from informal into formal sector- a snapshot from Dhaka Metropolis. In Contemporary Issues in Business Research Published by East West University, Department of Business Administration, Under Higher Education Quality Enhancement Project (CP-3289), ( pp.61-72).
Biswas, K. & Alam, M. S.(2011). Cooperative Finance: A New Product for Women In Business. In Women and Development, Novel Corporation, Chennai, India,(pp. 978-81).
Biswas, K., Alam, M. S. & Ahmed I.(2011). Marketing Practices in the Informal Enterprises: An Excerpt from Dhaka. In Marketing Management, APH Publishing Corporation New Delhi, India,( pp. 1-9).
Alam, M. S. & Sulphey M.M.(2010). Small Business in the Informal Sector: Evidence from the Single Person Organization in the metropolis of Dhaka. In P. D. Jawahar Ideas, Insights and Innovations on Management Research, an International Perspective (pp. 17-25). Macmillan publishers India ltd.
Alam, M. S., Biswas, K.,& Faruqui F.(2009) Challenges in Women-Owned Small and Medium-Sized Retail Business: A Perspective of Globalization. In P. D. Jawahar Contemporary Issues in Management Research,(pp. 169-79)Excel Books, Trichi, India.
Alam, M. S. & Rahman M. (2019),‘Grounded theory approach (GTA) to develop a theory of branding for street food: A Marketing and Human Resource interface’. International Conference on HR Trends 2030, Indian Institute of Social welfare and Business Management, Kolkata,1-2 March 2019, pp.70-71.
Alam, M. S. & Rahman M. (2019), ‘Building Theories for Transforming Street food Vendors in Dhaka: An empirical Approach from Case Study Research (CSR) to Grounded Theory Approach (GTA)’. Driving Marketing Excellence through Experiences in Emerging Economics, EMCB 2019, Institute of Management Technology Ghaziabad, Delhi, 6-8 January 2019, pp.159-165.
Shahriar, S. H. B., & Alam, M. S. (2018),‘Customer retention for small brands, where recovery paradox is a strategic issue: a study from Dhaka, Bangladesh’. International Conference on Business and Sustainable Development(ICBSD) University of Rajshahi, 8-9 March 2018, pp.57.
Kabir, T., Arafat, S., & Alam, M. S. (2017). ‘Study on “Ek Cup Cha” ‘(A Cup of Tea): A Triumphant Case from Dhaka on Street Food Branding’. Atlantic Marketing Association Proceedings. Williamsburg, VA. Retrieved from http://digitalcommons.kennesaw.edu/ama_proceedings/2017/ENTR-SB_T04/ 27-30 September 2017.
Shahriar, S. H. B., Jahan N, & MS Alam (2017). ‘A Transformation from Informal to Formal, Where Customer Value is Core Concern: Qualitative Case Evidence’. IIM Indore-NASMEI Summer Marketing Conference. Indian Institute of Management Indore, 27-29 July 2017, p.255.
Rab. N.B, MS Alam, & Shams S, (2017). ‘ Street food vendors’ identity crisis: can branding be a solution? A case study from Dhaka’.IIM Indore-NASMEI Summer Marketing Conference. Indian Institute of Management Indore, 27-29 July 2017,p.257.
Islam, T., Shahriar, S. H. B.,& Alam, M. S. (2017). ‘A transformation from informal to formal, where customer engagement is an issue: case study on Rise of Mr. Burger’. In Customer Engagement & Experience issues, Reflections and Future Strategies Proceedings of the 2nd International Marketing Conference, ICFAI Business School, Mumbai, India, 14-15 April 2017,pp.216-223.
Alam, M. S., & Biswas, K. (2017). ‘Is informal economy pro or against of green economy? A literature review on the debate’, International Conference on Knowledge Transfer, Center for Research and Training. (EWUCRT).East West University, Dhaka 17-18 February 2017, pp. 26-27.
Hosen, M. J., Biswas, K., & Alam, M. S. (2017).’ A Case of Success Story from the Street Market in Dhaka’, Reaching consumers of emerging markets, 2017 Annual Conference of the Emerging Markets Conference. IIM Lucknow (Noida Campus) Noida.5–7 January 2017, pp. 791-794.
M.S Alam, K Biswas, Islam S.M.A (2016).‘Vision with Passion Creates a Brand of Restaurant: A Case from Dhaka Bangladesh’. Conference on Brand Management Indian Institute of Technology, Delhi, India, 16-17 April 2016, pp.2.
M.S Alam & Faruqui F.,(2014).’ Do Street Food Businesses Have to Practice Branding for Organizational Identity to Transform into Formal Sector An Overview from Dhaka’. 2014 Annual Conference of the Emerging Markets Conference Board. Indian Institute of Management Lucknow, Noida Campus, 9–11 January 2014
K Biswas, & M.S Alam., & Faruqui F. (2012).‘An Roadside Food Vendors Turnout as Brands? A Case Study from Dhaka’. International Marketing Conference. Indian Institute of Management, Calcutta, 28-30 December 2012
M.S Alam., & K Biswas., (2011).’ Branding for Retail Informal Market: A Road to the Formal Economy’ .4th IIMA Conference on Marketing in Emerging Economies. Indian Institute of Management, Ahmedabad, 5-7 January 2011,pp.332-334
M.S Alam & Biswas K.,(2010) ‘Marketability of ‘Made in SAARC’ – An Explorative Study on Nominal and Extended Decision Making Situations’ First International Marketing Conference (MARCON 2010) .Indian Institute of Management Calcutta, December 27-29 December 2010
M.S Alam & Islam M (2010), ‘Can women-owned small business avail branding opportunity for market development’?. Second International Conference on the role of Social Sciences and Humanities in Engineering" Penang, 12-14 November 2010
Biswas K., &M.S Alam (2009) ‘Cooperative Finance; an innovative financing plan for women in business an experimental study on Dhaka City’. International Finance Conference. Indian Institute of Management, Calcutta, India, 3-5 December 2009
M.S Alam, & Faruqui, (2008).’ Women managers and glass ceiling in Dhaka: an
empirical investigation’. Fifteenth Annual South Dakota International Business Conference in Rapid City, South Dakota, 9-11 October.
M.S Alam & Biswas K.,(2009) ‘Capitalizing on the regional potential: a guide to increase competitiveness on Indian Inc’. Conference on Global Competition and Competitiveness of Indian Corporate. Indian Institute of Management, Kozhikode, India, May 21-23 2009,pp.212-215
Fellow(F/09628) Institute of Engineers Bangladesh (IEB)