A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Nurun Naher Popy is presently working as a Lecturer at Department of Business Administration in East West University. She joined as a lecturer in the same department in the year 2019. She is also working as one of the moderators in East West University Creative Marketing Club from the year 2019. She has completed her BBA and MBA from the department of Marketing in University of Dhaka. Her area of interest is in Social media marketing and Tourism marketing.
Lecturer, Department of Business Administration, East West University
Social media marketing, Tourism marketing.
Outbound Tourism has recently become a huge market in Bangladesh. Many of the regular consumers of this industry travel quite often and show a keen interest in travel related magazines, television shows, blogs and content on social media. It is therefore essential for marketers to understand the behavior pattern of this thriving set of customers and see what particularly affects their travel decisions. This article focuses on determining the various factors, including various digital media sources that influence these Bangladeshi consumers in their decision making and purchase process in the tourism industry. The researchers also tried to identify the preferences of the various types of activities the travelers from Bangladesh are interested in, during their tours. Data was collected by means of a questionnaire through 120 respondents who identify themselves as regular travelers. All of the respondents fall under three distinct consumer categories of different age groups. The paper summarizes the different behavioral dimensions of consumers of outbound tourism in Bangladesh.
Books, Cases, Journals, Practical examples, Group activities, Topic related external theoretical materials, Multimedia, Whiteboards.