Naima Zia

Master of Business Administration (MBA), Marketing - University of Dhaka, 2023 (CGPA 4.00/4.00, Ranked 1st)

Bachelor of Business Administration (BBA), Marketing - University of Dhaka, 2022 (CGPA 3.84/4.00, Ranked 2nd)

Naima Zia is a Lecturer in the Department of Business Administration with a strong academic foundation in marketing, having graduated top of her class in both her MBA and BBA from the University of Dhaka. Her research interests center on consumer behavior, digital innovation, and strategic marketing, with a growing focus on the intersection of technology, AI, and consumer psychology. Before joining academia full-time, she gained industry experience at Nestlé Bangladesh and 10 Minute School Ltd., and has been an active co-curricular leader throughout her university years. She is an award-winning case competition strategist, having won international recognition in supply chain and marketing competitions, and holds a Certified Supply Chain Analyst (CSCA) credential.

Lecturer, Department of Business Administration - Presidency University, Gulshan 2, Dhaka (September 2025 - August 2026)

Adjunct Tutor, Core Concepts of Management - Universal College Bangladesh (University of London - LSE International Programmes) (October 2024 - May 2025)

Nutrition Marketing Intern - Nestlé Bangladesh PLC (October 2023 - December 2023)

Project Executive - 10 Minute School Ltd. (January 2020 - May 2022); joined as Content Reviewer on 1 January 2020 and was later promoted to Project Executive

Strategic Marketing and Consumer Behavior

Digital Marketing and Innovation

Marketing Appeals 

Consumer Psychology and AI in Marketing

Supply Chain and Logistics Management

Services Marketing

Dean's Merit Award for MBA - Faculty of Business Studies, University of Dhaka

Dean's Honor Award for MBA - Faculty of Business Studies, University of Dhaka

Global Champion, ISCEA Supply Chain Case Competition 2024 (International) - $1000 prize, ISCEA Global Desk

National Winner, ISCEA Supply Chain Case Competition 2024 (Bangladesh) - 100% CSCA Scholarship ($1100) and nomination for the International Round

Runner-up, MarcVenture Business Case Competition - 30,000 BDT, Marketing Alumni Association, University of Dhaka

Top Performer, Quality Assurance & Control (QAC) Team, 10 Minute School Ltd. - recognized in 2021 and 2022

Certified Supply Chain Analyst (CSCA), International Supply Chain Education Alliance (ISCEA) - valid till December 31, 2027

Former General Secretary, Voice of Business, Faculty of Business Studies, University of Dhaka

Former Deputy Wing Head, Graphics Designing Wing, Dhaka University Marketing Club (DUMARC)

Former Senior Executive, Secondary and Intermediate Level Students' Welfare Association (SILSWA), University of Dhaka