Ms. Kohinoor Biswas

Farhan Faruqui, Lecturer M. Sayeed Alam, Assistant Professor Kohinoor Biswas, Senior Lecturer, East West University,“Gender and Small Business : Entrepreneurship Experiences from Women Entrepreneurs of Dhaka “, 2nd International Conference on Statistical Sciences, December 26-27, Carlton University of Canada and North South University, Dhaka, Bangladesh, 2008

Kohinoor Biswas, Senior Lecturer, East West Saadia Shabnam, Lecturer, East West , “Strengths and Sustainability of Bangladesh Pharmaceutical Industry: “, Journal of Marketing, University of Dhaka, vol no. 11, 2008

Best paper award in Marketing Track for the paper titled ” A Case Approach to Test The Potentials of Transformation from Informal in to Formal Sector – A Snapshot from Dhaka Metropolis” in the International Conference on Business and Social Science Research, ICBSSR, Bangladesh, September 2015

Awarded 2nd prize for the paper titled” Challenges in Women Owned Small and Medium Sized Retail Business; A Perspective of Globalization” in the International Conference on Contemporary Issues in Management Research, organized by Bharathidasan Institute of Management, Trichy, India 2009

Alam, M S., Biswas, K., Esha H B, (2024). “Shajgoj” In Pandey, A., Bandyopadhyay, C., Debnath, R., Innovation for a Sustainable Future- selected cases, ISBN: 978-93-56408-64-7, pp. 87-92. Bloomsbury, New Delhi India

Biswas, K., Alam, M. S., Esha, B.H. (2023). Unmad: Can Leadership Help Survive the Satirical Magazine- A Case from Bangladesh. In Shreya Mishra. Case Studies on Leading and Strategizing for Organizations across Context. ISBN 978-93-56406-84-1. Bloomsbury India

Biswas, K., Alam, M. S., Muralidhara, G.V. (2023). Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market? In G. V. Muralidhara. Doing Business in South Asia: A Case Study Collection. ISBN: 978-1-032-19851-4 (hbk), 978-1-032-19846-0 (pbk). 978-1-003-26115-5 (ebk),pp 73-82,  DOI: 10.4324/9781003261155-14. Routledge

Alam, M. S., Biswas, K., (2021). Entrepreneurial Marketing for Growth: A Case of Relevance during Pandemic from the Street Food Business in Dhaka. In Jain, D. R. K., Dikkatwar, D. R., Prasad, D. V. K. S., De, D. T., & Gonela, D. S. K. (Ed.) An Anthology of Multi-Functional Perspectives in Business and Management Research (Symbiosis International Conference on Rigor, Relevance and Resilience in Business & Management Research {SICBM-2021}, Vol. 2, Ser. ISBN: 978-93-91260-12-5, pp. 190–206). essay, Eureka Publications.

Alam M S, Shahriar, S. H. B and Biswas, K. (2020), “Deriving Some Marketing Insights from the Kachhi Biryani Market in New Dhaka”. In Developing Resilience in Disruptive Times -Insights from Strategic Management (pp.316-324). Bloomsbury Publishing (ISBN 9789390358588

Alam, M. S., Biswas, K. (2019). Apon Coffee House: A Brand from Dhaka- What lies Ahead. In H Lehtimäki & A.K Dey, Sustainable Business and Competitive Strategies Retail Industry and E-Marketing(pp.173-182).Bloomsbury India.

Biswas, K. & M.A. Koreshi (2016) “Understanding Television Viewing Pattern: Young Bangladeshi Viewers’ Perspective”. Contemporary Issues in Business Research, pp. 160-177 ISBN 978-984-34-1057-3, vol. 2, December, 2016.

Biswas, K. and Alam, M. S. (2015), A Case Approach to Test the Potentials of Transformation from Informal in to Formal Sector- a Snapshot from Dhaka Metropolis. Dr. Tanbir Ahmed Chowdhury, Contemporary Issues in Business Research, pp. 61-72, Dhaka. Department of Business Administration, East West University. ISBN 978-984-33-9383-8

Alam S and Biswas K (2015), Market Orientation and Informal Street Food Business: A Snapshot from Dhaka, Retailing- Trends in the New Millennium, ISBN 978-81-8094-165-8, MPJ Publishers

 Ms Kohinoor Biswas, M Sayeed Alam, Imtiaz Ahmed, (2011) “Marketing Practices in the Informal Enterprises: An Excerpt from Dhaka”, Marketing Management ,  APH Publishing Corporation  New Delhi, India . pp 1-9, ISBN 978-313-1217-9

Ms Kohinoor Biswas, M Sayeed Alam,  (2011) “Cooperative Finance : A new Product for Women In Business ”, Women and Development, Novel Corporation, Chennai, India ,  pp 978-81, ISBN 978-81-906512-1-9

Ms Kohinoor Biswas, M Sayeed Alam, (2011) “Chronic Poverty Trap- an  Etiology from Dhaka  and few recommendation “Poverty and Food Security in Rural India, Novel Corporation, Chennai, India ,  pp 273-282,

 ISBN 978-81-906529-4-6

Sayeed Alam, Kohinoor Biswas, Farhan Faruqui(2009), “Challenges in Women Owned Small and Medium Sized Retail Business: Perspective of Globalization”, Contemporary Issues in Management Research, Centre for Contemporary Mangement Research, Bharathidasan Institute of Management, Bharathidasan University, Excel Books, Trichi, India. pp: 169-79, ISBN 978-81-7446-713-3.

Biswas, K., Shahriar, S. H. B and Alam M S (2021), A Case of Resilience amid COVID19: Dhopa Dako (An online laundry start-up) from Dhaka Metropolis.21th International Business Horizon INBUSH ERA WORLD SUMMIT (virtual mode) organized by Amity University, India, 17-19 February

Biswas, K., Shahriar, S. H. B and Alam M S (2021), “Jasmin’s Home-Made Food- a 12-year-old HBB from Dhaka: What lies ahead?” 2"d International Case Conference Katastasi-2021(virtual mode) Fortune Institute of International Business, New Delhi, 03^rd April 2021

Biswas, K., & F.E.R. Fiza (2018) “Sexual Harassment by Educator: A Glance at East West University”. National Conference on Contemporary Changes in Bangladesh Society, Department of Sociology, East West University, Dhaka, Bangladesh. May 12, 2018.

Biswas, K. M.S. Alam & M.J. Hosen, (2017) “A Case of Success Story from the Street Market in Dhaka”. Conference Reaching consumers of emerging markets, proceedings of the Annual Conference of the Emerging Markets Conference organized by Indian Institute of Management Lucknow (Noida Campus). January 5-7 (2017), pp. 791-794, ISBN: 978-81-928560-2-5. India.

Biswas, K., & M.S. Alam (2017) “Is Informal Economy Pro or Against of Green Economy? A Literature Review on the Debate”. International Conference on Knowledge Transfer, Organized by East West University Center for Research and Training (EWUCRT) with the financial support of UGC/World Bank Academic Innovation Fund, February 17-18 (2017), pp. 26-27. Dhaka, Bangladesh

Biswas, K. S H B Shahriar and M Islam ( 2016), Ups and Downs of a Brand ‘Spicy Chicken’ a Restaurant with her First-door Neighbor, East West University: a Case from Dhaka, Bangladesh Conference on Brand Management. Indian Institute of Management, Delhi, India, 16-17 April

M S Alam and K Biswas (2016) Vision with passion Creates a Brand of Restaurant: A Case from Dhaka Bangladesh. Conference on Brand Management. Indian Institute of Management, Delhi, India, 16-17 April

M Sayeed Alam, Kohinoor Biswas, (2011), “Branding for Retail Informal Market: A Road to the Formal Economy” 4th IIMA Conference on Marketing in Emerging Economies, organized by Indian Institute of Management, Ahmedabad , 5-7 January, 2011

M Sayeed Alam, Kohinoor Biswas and Abdus Sattar (2010)“Impact of ‘Confidence’ on Transforming Women Entrepreneurs from Informal to Formal Sector: A Snapshot from Metropolis Dhaka” Presented to the International conference on Knowledge Globalization was organized by North South University, Bangladesh and Knowledge Globalization Institute, USA and Suffolk University, Boston, USA, May 9-10, 2010.

M Sayeed Alam and Kohinoor Biswas (2010) “Marketability of ‘Made in SAARC’ – An Explorative Study on Nominal and Extended Decision Making Situations” First International Marketing Conference (MARCON 2010), Indian Institute of Management Calcutta ,December 27-29, 2010.

Sayeed Alam, Kohinoor Biswas (2009), “Capitalizing on the Regional Potential: A Guide to Enhance Competitiveness of India Inc.”,Global Competition and Competitiveness of Indian Corporate, May 21-23, Indian Institute of Management, Kozhikode and Indian Institute of Management, Luknow, India. pp: 212-15.

Kohinoor Biswas, M Sayeed Alam (2009) “Cooperative Finance; an innovative financing plan for women in business  an experimental study on Dhaka City”, International Finance Conference , Organized by Indian Institute of Management, Calcutta , India, 3-5 December  2009

Saadia Shabnam, Kohinoor Biswas (2009),“Export Potential of Bangladesh Pharmaceutical Industry: Situational Analysis Using TOWS Matrix”, Market and Ethics, Association for Management Development in Bangladesh (AMDIB), March 28, Institute of Business Administration (IBA), Dhaka, Bangladesh.