A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh
Jawad Md. Asadullah
Lecturer
Department of Business Administration
ORCID: 0009-0005-4665-8267
Mr Jawad Md Asadullah is a Lecturer in International Business with a strong passion for academia, research, and student development. He completed both his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka, specializing in International Business. His academic journey has been driven by a keen interest in global trade, foreign direct investment (FDI), international market dynamics, and cross-cultural business management.
With a solid foundation in international business theories and practices, Mr Asadullah is committed to fostering critical thinking, analytical reasoning, and a global mindset among his students. He encourages learners to engage with contemporary business challenges and develop a nuanced understanding of the increasingly interconnected global economy. His diverse academic and professional interests enrich his teaching approach, enabling him to create an engaging and inclusive learning environment.
In addition to his teaching responsibilities, Mr Asadullah is actively involved in scholarly research and academic service. He has served as a reviewer for various scholarly journals and book chapters, including IGI Global and the International Journal of Tourism Policy, published by Inderscience Publishers, contributing to the advancement of research quality and knowledge dissemination in the field. His research interests span international business, globalization, foreign direct investment, sustainable development, artificial intelligence, international tourism and emerging market economies.
Mr Asadullah is committed to lifelong learning and academic excellence. He continues to seek opportunities to advance knowledge through research, collaboration, and mentorship, inspiring the next generation of globally competent business professionals and leaders.
Teaching:
Lecturer, Department of Business Administration, East West University (2025-Present)
Reviewer:
1. IGI Global Scientific Publishing (Scopus), from July 2026
2. International Journal of Tourism Policy (Scopus), from May 2026
Toma, N. J., Asadullah, J. M., & Masud, M. Z. (2026). What drives Gen Z students’ intention to pursue professional accounting qualifications? Evidence from Bangladesh. The Cost and Management, 54(4), 4-18.
Siddiqui, A. A., Asadullah, J. M., & Toma, N. J. (2026). Expansion without financial deepening? Growth, outreach, and operational performance of bank-led Islamic microfinance in Bangladesh. Economies, 14(10), Article 492. https://doi.org/10.3390/economies14100492 (Scopus-Q1 [CiteScore 5.2]; WoS-ESCI, JCR-Q2 [IF 2.3]; SJR-Q2; EconLit; DOAJ; RePEc; EconBiz)
Akter, S., Asadullah, J. M., and Kawsar, M. (2026). From Labor Migration to Rural Regeneration: Remittances, Returnee Capital, and Institutional Pathways for Green Transformation in Bangladesh. Chapter 13 (Part V: Comparative Case Studies and Global Perspectives) in the Edited Book, Reverse Migration and Inclusive Futures: Sustainability, Education, and Social Justice in a Changing World. Springer Nature (Scopus-indexed). [Accepted]
Kawsar, M., Akter, S., Asadullah, J. M., & Satata, F. F. (2026). Ethical Implications of Generative AI in Advertising: Exploring Consumer Behavior through the Theory of Planned Behavior in Bangladesh. In Ethical Risks, Consumer Trust, and Human Capital Implications of AI in Marketing. IGI Global (Scopus-indexed). [Accepted]
Tanha, M., Al Sabahel, M., Amin, M. R., Khandakar, M. S., Bhuiyan, N. M., Masum, M. Y., & Asadullah, J. M. (2022). Trending copy culture of Bangladesh: Brand product perspective. Annals of Management and Organization Research, 4(2), 89–107. https://doi.org/10.35912/amor.v4i2.1514
Toma, N. J., Asadullah, J. M., & Masud, M. Z. (2026). What drives Gen Z students’ intention to pursue professional accounting qualifications? Evidence from Bangladesh. The Cost and Management, 54(4), 4-18.
Siddiqui, A. A., Asadullah, J. M., & Toma, N. J. (2026). Expansion without financial deepening? Growth, outreach, and operational performance of bank-led Islamic microfinance in Bangladesh. Economies, 14(10), Article 492. https://doi.org/10.3390/economies14100492 (Scopus-Q1 [CiteScore 5.2]; WoS-ESCI, JCR-Q2 [IF 2.3]; SJR-Q2; EconLit; DOAJ; RePEc; EconBiz)
Tanha, M., Al Sabahel, M., Amin, M. R., Khandakar, M. S., Bhuiyan, N. M., Masum, M. Y., & Asadullah, J. M. (2022). Trending copy culture of Bangladesh: Brand product perspective. Annals of Management and Organization Research, 4(2), 89–107. https://doi.org/10.35912/amor.v4i2.1514
Akter, S., Asadullah, J. M., and Kawsar, M. (2026). From Labor Migration to Rural Regeneration: Remittances, Returnee Capital, and Institutional Pathways for Green Transformation in Bangladesh. Chapter 13 (Part V: Comparative Case Studies and Global Perspectives) in the Edited Book, Reverse Migration and Inclusive Futures: Sustainability, Education, and Social Justice in a Changing World. Springer Nature (Scopus-indexed). [Accepted]
Kawsar, M., Akter, S., Asadullah, J. M., & Satata, F. F. (2026). Ethical Implications of Generative AI in Advertising: Exploring Consumer Behavior through the Theory of Planned Behavior in Bangladesh. In Ethical Risks, Consumer Trust, and Human Capital Implications of AI in Marketing. IGI Global (Scopus-indexed). [Accepted]
Toma, N. J., Asadullah, J. M., & Nafi, M. M. M. (2026). Valuing the past to build the future: Heritage asset accounting and urban competitiveness in the context of SDG 8 and SDG 11. International Conference Heritage Capitalization and the Development Challenges: Identity, Innovation, Digitalization, Environment, Awareness and Security (Heritage-IIDEAS) 2026, Romania.
Asadullah, J. M., Akter, S., & Faiza, A. B. (2026). Brand equity as a strategic asset in public-private partnerships for cultural heritage capitalization: A qualitative exploration. International Conference Heritage Capitalization and the Development Challenges: Identity, Innovation, Digitalization, Environment, Awareness and Security (Heritage-IIDEAS) 2026, Romania.
Asadullah, J. M., Akter, S., Toma, N. J., & Kawsar, M. (2026). Leveraging Artificial Intelligence for Sustainable Waste Management and Circular Economy Optimization: A Qualitative Exploration within the Framework of SDG 9 and SDG 12. International Conference Resilience and competitiveness of the national economies - under the sign of creativity, crisis and conflicts - RESILNAT-3C 2026, Romania.
Asadullah, J. M., Biswas, B., & Alam, M. S. (2026). Clicks to Customers: How digital platforms built the Darjeeling Momo Station brand. 2nd IIM Nagpur Case & Research Conference 2026, India.
Sharna, S.A., Toma, N.J. and Asadullah, J.M. (2025), From Invisibility to Visibility: Shwapna Bhowmick, A Tale of Meaningful Change. 2nd International Case Conference on Business and Management (ICCBM), Bangladesh.
1. Organizational Culture and Performance: A Perspective of Hofstede and Schein’s Cultural Dimension
Position: Lead Author
Research Grant: The project will be funded by the Center for Research and Training, East West University (EWUCRT), 2026, Under review.
Status: Ongoing
1. International Journal of Tourism Policy, Inderscience Publishing (Scopus)
2. IGI Global Scientific Publishing (Scopus)
1. Conversational AI and Cultural Sensitivity: Assessing its Role in Addressing Halal Travel Concerns and Boosting Destination Trust using PLS SEM Analysis under the Push-Pull Lens
2. Graduate Entrepreneurs' Pathway to Establishing a Sustainable and Formalized Food Business: A Case Study on Chillox and Khana’s
1. Geopolitical Shocks and Energy Import Dependency: The Impact of the 2026 Iran–US War on Bangladesh's Energy Supply Chain
2. The Role of Supply Chain Management Practices in Attaining Competitive Advantage: The Mediating Role of Dynamic Capabilities and the Moderating Role of Business Adaptability in the Apparel Industry of Bangladesh
Dean's Honor Award, MBA, University of Dhaka
General Scholarship, BBA, University of Dhaka
Courses Taught:
BUS7499: Internship Supervision
BUS7498: Project Supervision
ITB7453: International Entry Mode Strategies
ITB7452: Managing Across Cultures
ITB7301: International Business
BUS7231: Business Communication
ESR7101: Ethics and Social Responsibility
Member, Department of International Business Alumni Association (DIBAA)
Click to Apply Online
