Md. Farhan Faruqui

Assistant Professor
Department of Business Administration

Faculty

Faculty of Business and Economics

Address

A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh

Office

Ext: 131 || Room No# 323
farhan@ewubd.edu

Academic Background

M.B.A. in Finance (IBA, University of Dhaka)
B.B.A. in Marketing (IBA, University of Dhaka)

Md. Farhan Faruqui works as an Assistant Professor in the Department of Business Administration at East West University. He joined as a Lecturer on January 19, 2006. He primarily teaches Marketing Courses. He is a Member of Department Development Committee (DDC) from 2017 till date. He also served as a Founder Moderator for the East West University Creative Marketing Club from 2007 to 2018. He obtained his BBA and MBA degrees from the Institute of Business Administration (IBA) at the University of Dhaka. His research interests include Consumer Behavior and Digital Marketing.

Professional Experience

August 2013-Present:	Assistant Professor, Department of Business Administration, East West University, Bangladesh.
July 2009-July 2013:	Senior Lecturer, Department of Business Administration, East West University, Bangladesh.
Jan 2006-June 2009:	Lecturer, Department of Business Administration, East West University, Bangladesh.
June 2005-Jan 2006:	Lecturer, Department of Business Administration, BRAC University, Bangladesh.
June 2002-Jan 2003:	Officer, Distribution, GrameenPhone Limited, Bangladesh.

Research Interest

Consumer Behavior and Digital Marketing

Selected Publications

International

Faruqui, M. F., Farjana, M. (2026), “From Click to Collect: Exploring the Impact of Last-Mile Delivery Management on Customer Satisfaction in Urban Smart Pickup Systems of Bangladesh”, International Journal of Research and Innovation in Social Science (IJRISS), 10 (06), 8214-8233, ISSN No. 2454-6186
Ashrafi, D. M., Ahmed, S., Rahman, M. S., Chowdhury, S. H., & Faruqui, M. F. (2025). 'Does navigation quality and safety quality motivate users’ to recommend smart helmet technologies? The roles of trust and anthropomorphism' The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]
Faruqui, M. F., Fardin, K. H., Momen, M. A. and Sen, A. (2023), “Transition to Siblinghood Challenges: Consumer Attitude Towards E-Consultation”, European Journal of Business and Management, 15 (15): 16-24, ISSN: 2222-2839.
Faruqui, M. F., Hassan, K. and Hoque, M.A. (2022), “Effectiveness of Sales Promotion: Can Brand Loyalty be Achieved?”, International Journal of Business and Social Research, 12(4); 52-60, ISSN 2164- 2559

Faruqui, M. F. and Hride, F.T. (2019) “Influence of Shelf Space Arrangement on Buying Behavior”, International Journal of Business and Social Research, 9(3); 52-60, ISSN 2164- 2559
Faruqui, M. F., Hoque, M.A. and Hride, F.T. (2017), “Customer Response towards Non-Deceptive Counterfeit Brands”. Review of Social Sciences, 2 (1).
Hoque, M.A. and Faruqui, M. F. (2017), “Equity and commodity market co-movements in Thailand”, International Journal of Business and Social Research, 7(5)
Faruqui, M. F. (2013), “Factors influencing the Satisfaction of Clients towards Guest Houses: A Study on Khagrachari District of Bangladesh”, European Journal of Business and Management, 5 (13): 176-184, ISSN: 2222-2839.
Hoque, M.A. and Faruqui, M. F. (2013), “Consumer perception of Country of Origin in the Bangladeshi Apparel Industry”, International Journal of Applied Resaerch in Business Administration and Economics, 2 (1): 26-38, ISSN: 1839-8456.
Biswas K., Alam, M. A. and Faruqui, M. F. (2013), “Challenges for Roadside Food Vendors to be turned into Brands: A case from Dhaka”, International Journal in Management and Social Science, 01(1): 135-146, ISSN: 2321-1784.
Faruqui, M. F. and Rahman, M. H., (2013) “Factors influencing the crash in the share market in Dhaka Stock Exchange”, Research Journal of Finance and Accounting, 04 (7): 139-147, ISSN: 2222-2847, ISSN:2222-1697.

National

Faruqui, M. F. and Solayman, A. I., (2023), "Response Strategies Used during COVID-19: Restaurants in Dhaka City", East West Journal of Business and Social Studies, Vol. 9-11, 2021-2023, DOI: https://doi.org/10.70527/ewjbss.v9i
Alam, M. A. and Faruqui, M. F. (2009), “Effect of sales promotion on consumer brand preference: A case study of Laundry Detergent in Dhaka City Consumers”, ASA University Review, ISSN 1997-6925.

Alam, M. S., & Faruqui, M.F., ‘Consumers’ Attitude towards Viral Marketing’, International Conference on Business and Social Science Research (ICBSSR), 1(1): 42-43, September 2015, East West University, ISSN: 2412-5962
Biswas, K., Alam, M. S., & Faruqui, M. F., ‘Can Roadside Food Vendors Turnout as Brands? A Case Study from Dhaka’, (Conference Paper No- 121), 2^nd International Marketing Conference (MARCON 2012), 28-30 December, 2012, IIM Calcutta.
Alam, M. S., & Faruqui, M. F., ‘Women Managers and Glass Ceiling in Dhaka: An Empirical Investigation’, Fifteenth Annual South Dakota International Business Conference, October 9-12, 2008, Northern State University, Rapid City, South Dakota, USA, Proceedings, pp 13-19, ISBN: 13: 978-1-883120-02-3.
Biswas, K., Alam, M. S., & Faruqui, M. F., ‘Gender and Small Business: Entrepreneurship Experiences from Women Entrepreneurs of Dhaka’, International Conference on Statistical Sciences (ICSS) 2008, North South University, Bangladesh and Carlton University, Canada, Proceedings, pp 377-381, ISBN: 984- 300 – 002873-0.
Biswas, K., Alam, M. S., & Faruqui, M. F., ‘Challenges in Women Owned Small and Medium Sized Retail Business: A perspective of Globalization’, Athenaeum ’09, Third International Conference on Management Research, 14-15 February, 2009, Organized by Centre for Contemporary Management Research and Bharathidasan, Institute of Management, Tiruchirappalli, India

Mamun, M. Z. and Faruqui, M. F. (2021), 'The Daily Star', Bangladesh Business Cases (Casebook), published by Bangladesh MBA Association, ISSN: 978-984-35-0397-8

Sultana, S., Faruqui, M. F., Rabbi, A.F.M F., Momen, Md. A., & Ashif, A. S. M., ‘SERVQUAL and Brand Equity Nexus: Does Brand Image Mediate in Public Sector Banks?’, Cogent Business & Management, (Taylor and Francis); Scopus indexed (Q2). (Accepted)

Faruqui, M. F., Akter, S., Shuvo, S. H., Maliha, S. R., & Farjana, M., ‘Impact of Data Lake on User Satisfaction: A prerequisite for adopting Artificial Intelligence in Bangladesh’s Healthcare sector to achieve Sustainable Development Goal 3’, Submitted to CRTEWU. (A revised manuscript has been submitted after first review) (Submitted)

Awards & Achievements

Awarded 2nd prize for the paper titled” Challenges in Women Owned Small and Medium Sized Retail Business; A Perspective of Globalization” in the International Conference on Contemporary Issues in Management Research, organized by Bharathidasan Institute of Management, Trichy, India 2009

Md. Farhan Faruqui

Faculty

Address

Office

Academic Background

Short Biography

Professional Experience

Research Interest

Selected Publications

Awards & Achievements

Teaching Materials

Affiliation Professional Membership

Photo Gallery

Your Bright Future is Our Mission

Student

University

Quick Links

Location Map