A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh
An FHEA qualified, self-driven, ambitious individual with the ability to meet deadlines and accurate recording and analysis, and have enjoyed success at an educational institution in working life thus far, seeking her next teaching position. Prepared to work with University policies.
An inspiring and highly experienced Assistant Professor with an acute focus on developing and supporting her students.
A sincere and organised team member who keenly contributes to the growth of her employer institution.
A published academic whose interests include Marketing, International Business, and Consumer Behaviour.
Enjoys and finds pleasure in the transfer of knowledge. Thrive and take pleasure in a challenging working environment and empowering and enabling students to become competent, successful, and confident individuals through the learning process.
International Academic Reviewer:
Asia Pacific Journal of Marketing and Logistics (Emerald Publishing) From October 2020.
Asia-Pacific Journal of Management Research and Innovation (SAGE) From January 2021.
International Journal of Consumer Studies (SCOPUS) from December 2020.
British Food Journal (Emerald)
Journal of Islamic Marketing (Emerald).
Publons ID Link: ( Journal Review)
https://publons.com/researcher/4019789/dr-salma-akter/
University Teaching (Lecturer to Assistant Professor):
East-West University, Assistant Professor. September 2018 - Present.
East-West University, Research and Extension Committee Member (since 2019)
North-South University, Assistant Professor (Part-time MBA) 2018.
London Churchill College, Senior Lecturer, 2014-2018 ( Under-Graduate Programme, University of Bedfordshire affiliated Institute, UK.)
London East Bank College, Lecturer, 2010- June 2011 (Under-Graduate Programme, University of Sunderland affiliated Institute, UK.)
East-West University, Senior Lecturer, (September 2011- September 2012).
Dhaka University, Lecturer, Department of Tourism and Hospitality Management. Lecturer (2009-2010)
Stamford University, BBA Department. Lecturer (2007-2009)
United International University (UIU) BBA Department. Lecturer (2006).
7 years of Teaching and Assessment Experience in the UK Higher Education Sector in a completely Multi-Cultural Environment.
RESEARCH EXPERIENCE:
Received Extensive Training through attending different Research Seminars in the following areas (Ph.D. Period 2013-2017);
Consumer Behaviour, Family Buying Decision, F-commerce, International Business, e-Commerce, Case Study.
World Academy of Science & Technology (WASET)
International Conference (UK) 2016.
Published Ph.D. Thesis. (Total Page No. 584)
Hossain, N. Kabir, I., & Akter, S. (2023) Romanian Journal of Economics. Volume 56 Issue 1. https://revecon.ro/content/volume-56-2023
International Conference
(ICRIEMSD-2022) School of Management, OP Jindal University, Raigarh, Chhattisgarh, India
Background: The increasing prevalence of Artificial Intelligence (AI) language models, exemplified by ChatGPT, has sparked inquiries into their influence on creative writing skills in educational contexts. This study aims to quantitatively investigate whether ChatGPT's use negatively affects university students' creative writing abilities, focusing on originality, content presentation, accuracy, and elaboration in essays. The research adopts an experimental approach to shed light on this concern. Objective: This study aims to quantitatively investigate whether the utilization of ChatGPT, an AI chatbot, adversely affects specific dimensions of creative writing skills among university students, with an emphasis on originality, content presentation, accuracy, and elaboration. Method: The experimental study involves 600 students from 10 universities, divided into a control and an experimental group (EGp). The EGp incorporates ChatGPT in their creative writing process as an intervention. The study evaluates originality, content presentation, accuracy, and elaboration, utilizing the Wilcoxon Signed-Rank Test for analysis. Results and Conclusion: The findings reveal a detrimental association between ChatGPT use and university students' creative writing abilities. Analyzing both machine-based and human-based assessments substantiates earlier qualitative observations regarding ChatGPT's adverse impact on creative writing. This study highlights the necessity of approaching AI integration, particularly in creative writing disciplines, with caution. While AI tools have merits, their integration should be thoughtful, considering the potential drawbacks. These insights inform future research and educational practices, guiding the effective incorporation of AI while nurturing students' writing skills.
Indian Institute of Management Bodh Gaya, Amritsar. India
FHEA – Fellow of the (UK) Higher Education Academy. Fellowship is awarded to professionals who can demonstrate they meet the criteria of Descriptor 2 (D2) of the UK Professional Standards Framework (UKPSF) for teaching and supporting learning in higher education.
HABC Level 4 Award in Preparing to Teach in the Lifelong Learning Sector (QCF) the UK. License Number TEA96045. Level 4 qualifications are certificate of the UK higher education ( CertHE ) higher apprenticeship. UK higher national certificate ( HNC ).
DFE (Department of Education) Registered Member UK.
Certificate on New Specification from Pearson for Business (UK)
Registered Member of the British Academy of Management Since 2013.
Registered Member of British Library (Reader) Since 2009.
Member of American Marketing Association Since 2014
Member of the University of Gloucestershire, Alumni Association, UK.
Member of the University of Cardiff Metropolitan, Alumni Association, Wales, UK.