A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh
Dewan Mehrab Ashrafi is serving as a Senior Lecturer at East West University, Bangladesh. He earned his Master's degree in International Management and Consumer Psychology from Rhine-Waal University of Applied Sciences, Germany. He completed his Bachelor of Business Administration (BBA) with a specialization in Marketing at East West University, Bangladesh. Dewan Mehrab Ashrafi's experience in academia includes a previous role as a Senior Lecturer at the University of Liberal Arts Bangladesh (ULAB). His journey commenced as a Lecturer at East Delta University, Chittagong. In addition to his teaching endeavors, Dewan Mehrab Ashrafi has publications in various international journals and his research interests span across areas like consumer behavior, technology marketing, service management, and personality studies.
Consumer Behavior, Technology Marketing, Service Management, Personality
Ashrafi, D.M., Mone, F. H., Zabeen, M., Sarker, M. A. R., & Shahid, T. (2024). What Drives Users to Recommend Mobile Fitness Apps? A Three-Stage Analysis Using PLS-SEM, Machine Learning, and fsQCA. International Journal of Human–Computer Interaction, 1-31. (Indexed by Web of Science and Scopus; Impact factor: 3.4)
Ashrafi, D. M., & Akhter, M. (2024). The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape. Journal of Modelling in Management. Ahead of Print (Indexed by Web of Science and Scopus; Impact factor: 2.2)
Chanda, R. C., Vafaei-Zadeh, A., Hanifah, H., Ashrafi, D. M., & Ahmed, T. (2024). Achieving a Sustainable Future by Analyzing Electric Vehicle Adoption in Developing Nations through an Extended Technology Acceptance Model. Sustainable Futures, 100386. (Indexed by Web of Science and Scopus, Impact factor: 3.3)
Ahmed, S., Chowdhury, U. Y., Ashrafi, D. M., Choudhury, M. M., Ahmed, R., & Ahmed, R. (2024). Speak, search, and stay: determining customers' intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts. Journal of Hospitality and Tourism Insights. (Indexed by Web of Science and Scopus; Impact factor: 4.80)
Ahmed, S., Ashrafi, D. M., Ahmed, R., Ahmed, E., & Azim, M. (2024). How employee engagement mediates the training and development and work–life balance towards job performance of the private banks?. The TQM Journal. Ahead of Print. (Indexed by Web of Science and Scopus; Impact factor: 3.80)
Ashrafi, D. M. (2024). Technology Takes the Wheel: Unveiling the Drivers of Car Dashcam Adoption. International Journal of Innovation and Technology Management, 2450024. (Indexed by Web of Science and Scopus; Impact Factor: 1.8)
Ashrafi, D. M., & Maoua, J. (2024). Harvest to basket: understanding drivers of organic food purchase behaviour through interpretive structural modelling and MICMAC approach. Journal of Modelling in Management. Ahead of Print. (Indexed by Web of Science and Scopus; Impact Factor: 2.5)
Ashrafi, D. M., Ahmed, S., & Shahid, T. S. (2024). Privacy or trust: understanding the privacy paradox in users intentions towards e-pharmacy adoption through the lens of privacy-calculus model. Journal of Science and Technology Policy Management. Ahead of Print. (Indexed by Web of Science and Scopus; Impact Factor: 3.0)
Ahmed, S., Ahmed, R., Ashrafi, D. M., Ahmed, E., & Annamalah, S. (2024). Building Trust in Cybernetic Payment Network: Insights from an Emerging Economy. Journal of Open Innovation: Technology, Market, and Complexity, 100331. (Indexed by Scopus)
Ashrafi, D. M., Chowdhury, S. M., Habiba, W., Chowdhury, S. H., Alam, M. S., Zabeen, M., & Sarker, M. A. R. (2024). Rigidity or fluidity? Does variety-seeking vary based on perceived threat during the COVID-19 pandemic? Sri Lanka Journal of Social Sciences, 46(2), 197-211 (Indexed by Scopus)
Ashrafi, D. M., Easmin, R., & Anwar, T. (2023). Funding Dreams, Fueling Causes: Individuals' Behavioral Intentions Toward Donation-Based Crowdfunding. SCMS Journal of Indian Management, 20(4). (Indexed by Scopus)
Ashrafi, D. M., & Easmin, R. (2023). Okay Google, Good to Talk to You… Examining the Determinants Affecting Users’ Behavioral Intention for Adopting Voice Assistants: Does Technology Self-Efficacy Matter?. International Journal of Innovation and Technology Management, 20(02), 2350004. (Indexed by Web of Science and Scopus; Impact Factor: 1.8)
Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. (Indexed by Web of Science and Scopus; Impact Factor: 2.1)
Ahmed, S., Hawarna, S., Alqasmi, I., Ashrafi, D. M., & Rahman, M. K. (2023). Mediating role of lean management on the effects of workforce management and value-added time in private hospitals. International Journal of Lean Six Sigma. (Indexed by Web of Science and Scopus; Impact Factor: 5.76)
Ashrafi, D. M., Alam, I., & Anzum, M. (2021). An empirical investigation of consumers’ intention for using ride-sharing applications: Does perceived risk matter?. International Journal of Innovation and Technology Management, 18(08), 2150040. (Indexed by Web of Science and Scopus; Impact Factor: 1.8)
Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. (Indexed by Web of Science and Scopus; Impact Factor: 2.1)
Alam, I., Ashrafi, D. M., & Kabir, M. R. (2023). Buy or Die: An Investigation of Consumers’ Intention to Engage in Unusual Purchasing Behavior Through the Lens of Stimulus-Organism-Response Approach. Malaysian Journal of Consumer and Family Economics, 31(1), 324-463. (Indexed by Scopus)
Ahmed, S., Hawarna, S., Alqasmi, I., Mohiuddin, M., Rahman, M. K., & Ashrafi, D. M. (2022). Role of Lean Six Sigma approach for enhancing the patient safety and quality improvement in the hospitals. International Journal of Healthcare Management, 1-11. (Indexed by Web of Science and Scopus; Impact Factor: 2.1)
Ashrafi, D. M., & Easmin, R. (2023). The Role of Innovation Resistance and Technology Readiness in the Adoption of QR Code Payments Among Digital Natives: A Serial Moderated Mediation Model. International Journal of Business Science & Applied Management, 18(1). (Indexed by Scopus)
Ahmed, S., Islam, R., Ashrafi, D. M., Alqasmi, I., Choudhury, M. M., Rahman, M., & Dhar, B. K. (2023). Effects of lean and six sigma initiatives on continuous quality improvement of the accredited hospitals. International Journal of Healthcare Management, 1-13. (Indexed by Web of Science and Scopus; Impact Factor: 2.1)
Ashrafi, D. M., & Kabir, M. R. (2023). Human or AI? Understanding they key drivers of customers' adoption of financial robo-advisory service: The role of innovation resilience. Journal of Global Business and Technology, 19(1), 19. (Indexed by Scopus)
Hawarna, S., Ahmed, S., Alqasmi, I., Ashrafi, D. M., Rahman, M. K., & Paraman, P. (2023). The Intricate Relationship of Employee Engagement and Lean Approach toward Quality Improvement of the Public Hospitals. Hospital topics, 1-15. (Indexed by Scopus)
Ashrafi, D. M. (2023). Managing Consumers’ Adoption of Artificial Intelligence-Based Financial Robo-Advisory Services: A Moderated Mediation Model. Journal of Indonesian Economy and Business, 38(3), 270-301. (Indexed by Scopus)
Ashrafi, D. M., Al Karim, R., & Barua, A. (2023). Employer branding, job satisfaction, organisational commitment, organizational citizenship behaviour: A moderated-mediation approach. Organizational Psychology, 13(4), 83–101. (Indexed by Scopus)
Ashrafi, D. M., Zannat, N. E., Easmin, R., & Dovash, R. H. (2022). Understanding the drivers of passengers’ intention to engage in digital multi-sided ridesharing platforms: Moderating impact of openness to experience and perceived risk. Malaysian Journal of Consumer and Family Economics, 29(2), 305-351. (Indexed by Scopus)
Ashrafi, D. M., Dovash, R. H., & Kabir, M. R. (2022). Determinants of fintech service continuance behavior: Moderating role of transaction security and trust. Journal of Global Business & Technology, 18(2). (Indexed by Scopus)
Ashrafi, D. M., Habiba, W., & Alam, I. (2020). An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country. Malaysian Journal of Consumer and Family Economics, 24(1), 36-62. (Indexed by Scopus)
Sarker, M. A. R., & Ashrafi, D. M. (2018). The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh. Journal of Business and Retail Management Research, 12(3). (Indexed by Scopus)
Ahmed, E., Ahmed, R., Ahmed, S., Choudhury, M. M., Ashrafi, D. M., & Ahmed, R. (2024). Behavioural Intention to Use Voice-Based Artificial Intelligence to Find Hotels and Resorts. In Academy of Management Annual Meeting Proceedings.
Ashrafi, M. D; Mone, F. H and Sarker, A.R. (2019). An Analysis on work life balance of female doctors in Bangladesh. Presented at International Conference on Business Management arranged by International Islamic University Malaysia, Department of Business Administration, Kulliyyah of Economics and Management Sciences, Malaysia.
Sarker, A. R. and Ashrafi, M. (2018). Engaging Graduates to be Social Entrepreneurs in Bangladesh: Problems and Prospects. Presented at 24th EBES Conference-Bangkok jointly organized by The Faculty of Business Administration, Kasetsart University,
Sarker, A.R. & Ashrafi, M. (2016). Does Internal Marketing Influence Employee’s Job Satisfaction? A Study From Retail Shops In Bangladesh. Emerging Trends in Marketing. Presented at 2nd International Conference on Business Research-2016 organized by East West University, Dhaka, Bangladesh.
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