A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh
Md. Anamul Hoque completed his BBA and MBA from the University of Dhaka, securing 1st position and 2nd position, respectively. He is an Assistant Professor of Marketing at the Department of Business Administration of East West University. He has over 16 years of teaching experience in Marketing, Brand Management, and Communication at the graduate and undergraduate levels. His current research interests are luxury brand marketing, mass prestige value associated with brands, online communication, and millennial’s perception.
East West University, Bangladesh.
Assistant Professor
Department of Business Administration
August 2013-present
Senior Lecturer
Department of Business Administration
July 1, 2009 to July 28, 2013
Lecturer
Department of Business Administration
May 10, 2007 to June30, 2009
Stamford University Bangladesh
Lecturer
Department of Business Administration
June 27, 2006 to April 30, 2007
Momen, M.A., Sultana, S., Hoque, M.A., Shahriar, S.H.B. and Ashif, A.S.M., "Determinants of students’ satisfaction with digital classroom services: moderating effect of students’ level of study", Asian Association of Open Universities Journal, Vol. ahead-of-print No. ahead-of-print, (2023). https://doi.org/10.1108/AAOUJ-09-2022-0124
Faruqui, M. F., Hasan, M. K., and Hoque, M.A., “Effectiveness of Sales Promotion: Can Brand Loyalty be Achieved?” International Journal of Business and Social Research, 12(4), (2022), P.14-21.
Hoque, M. A., & Ashif, A. S. (2020). Dream career in tourism and hospitality industry: Myth or reality? International Journal of Tourism Policy, 10(2), 142. https://doi.org/10.1504/ijtp.2020.110872
Al Mamun, M., Hoque, M. A., Hossain, M. T., & Yasmeen, F. (2016). Managing the future megacity: an appraisal of knowledge about energy challenges and energy-saving attitudes among households in Dhaka. International Journal of Sustainable Energy, 35(7), 701-721. Taylor and Francis Group
Faruqui, M. F., Hoque, M. A., &Hride, F. T. (2017). Customer Response towards Non-deceptive Counterfeit Brands. Review of Social Sciences, 2(1), 52-61
Hoque, M. A., &Faruqui, M. F. (2017). Equity and Commodity Market Co-Movements in Thailand. International Journal of Business and Social Research, 7(5), 25-38.
Foiji, M. H., Hoque, M. A., & Khan, M. B. H. (2019). Strategic Potential of e-HRM in Outsourcing HR Functions. International Journal of Business and Social Research, 9(2), 01-10.
Md. Anamul Hoque, Md. Farhan Faruque (2013). Consumer Perceptions of Country of Origin in the Bangladeshi Apparel Industry. International Journal of Applied Research in Business Administration and Economics, 2(1): 26-38.
Marjan Azmary, Md. Anamul Hoque, & Farida Yasmeen, “Corporate Leadership Styles in Bangladesh”,International Journal of Applied Research in Business Administration and Economics, 3(1):2-15., 2014
SK Kamal Ahmed, Md. Anamul Hoque & S.M. Jobaer , “Effects of Export and Import on GDP of Bangladesh: An Empirical Analysis”, The international journal of management, 2(3): 28-37., 2013
Md. Anamul Hoque, SK Kamal Ahmed & Mahmudul Hasan Fouji, “Impact of TV Advertisement on the “Response Process” of the Private Service Holders of Bangladesh.”, Business and Economic Research, 3(1):427-441.,2013
Md. Anamul Hoque, Mahmudul Hasan Fouji & S.M. Jobaer (2012). Marketing strategy of cell Bazaar: An analysis in the light of consumer behavior. Jagannath University Journal of Business Studies (JUJBS), Jagannath University, 1(2).
Md. Anamul Hoque and others (2009). The present status of event marketing: A global and Bangladesh view. Journal of Business Studies, University of Dhaka, 30(1).
“Undergraduates’ psychology of tourism and hospitality as a career choice in Bangladesh”, International Conference on Business and Social Science Research, Department of Business Administration, East West University, September 2015.
Secured the place in Deans merit list for 7 semesters out of 8 semesters, Department of Marketing, University of Dhaka.
Secured the place in Deans Honors list for 3 years out of 4 years, Department of Marketing, University of Dhaka.
Prof. Dr. Abdullah Faruk scholarship received for academic excellence in the Department of Marketing, University of Dhaka.
Dutch Bangla Bank Scholarship received for academic excellence in the Faculty of Business Studies, University of Dhaka.
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